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Gift Card Market by Type and Geography - Global Forecast & Analysis 2019-2023

Global Gift Card Market: About this market

Technavio’s gift card market analysis considers sales from e-gift cards and physical gift cards. Our study also finds the sales of gift cards in APAC, Europe, North America, South America, and MEA. In 2018, the e-gift segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as growth in digitalization across the global retail sector, along with versatility and flexibility will play a significant role in the e-gift segment to maintain its market position. Also, our global gift card market report looks at factors such as growth of e-commerce sector, increase in the gifting culture, and generates favorable rate of return for vendors. However, gift cards may result in additional loss of money, and the growing concern related to the use of plastic may hamper the growth of the gift card industry over the forecast period.

Global Gift Card Market: Overview

Increase in the gifting culture

With the rising number of occasions and the growing popularity of the gifting culture, the demand for gift cards has increased significantly over recent years. The sales of gift cards surge during festivals and other special days, such as Father’s Day and Mother’s Day. Moreover, several organizations recognize their employees’ performance and offer incentives in the form of gift cards. Apart from buying personalized gifts, gift cards can also be used in restaurants, grocery stores, supermarkets, department stores, specialty stores, and cafes. This gifting culture will lead to the expansion of the global gift card market at a CAGR of over 13% during the forecast period.

Launch of new products in gift cards category

Vendors are continuously launching new products to stay ahead in the competitive market. Several entertainment companies are collaborating with technology solutions providers to launch e-gift cards for content across major online and retail marketplaces. Similarly, electronic device manufacturers are partnering with technology solution providers to launch gift card programs on their websites to increase the sales of products such as smartphones, smart devices, televisions, and accessories. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global gift card market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global gift card market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gift card manufacturers, that include Blackhawk Network Holdings Inc., DOCUMAX Inc., Fidelity National Information Services Inc., Givex Corp, InComm Holdings Inc., National Gift Card Corp., Plastek Card Solutions, Inc., Qwikcilver Solutions, Pvt. Ltd., Stored Value Solutions, Inc., Village Roadshow Ltd.

Also, the gift card market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors - Key product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global leisure market
      • Table Segments of global leisure market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by type
    • Table Type - Market share 2018-2023 (%)
    • Comparison by type
      • Table Comparison by type
    • E-gift cards - Market size and forecast 2018-2023
      • Table E-gift cards - Market size and forecast 2018-2023 ($ millions)
      • Table E-gift cards - Year-over-year growth 2019-2023 (%)
    • Physical gift cards - Market size and forecast 2018-2023
      • Table Physical gift cards - Market size and forecast 2018-2023 ($ millions)
      • Table Physical gift cards - Year-over-year growth 2019-2023 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rise of open-loop gift cards
    • Increase in demand for recyclable bio-based plastic gift cards
    • Launch of new products in gift cards category
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Blackhawk Network Holdings Inc.
      • Table Blackhawk Network Holdings Inc. - Vendor overview
      • Table Blackhawk Network Holdings Inc. - Product segments
      • Table Blackhawk Network Holdings Inc. - Organizational developments
      • Table Blackhawk Network Holdings Inc. - Key offerings
    • DOCUMAX Inc.
      • Table DOCUMAX Inc. - Vendor overview
      • Table DOCUMAX Inc. - Product segments
      • Table DOCUMAX Inc. - Key offerings
    • Fidelity National Information Services Inc.
      • Table Fidelity National Information Services Inc. - Vendor overview
      • Table Fidelity National Information Services Inc. - Business segments
      • Table Fidelity National Information Services Inc. - Organizational developments
      • Table Fidelity National Information Services Inc. - Geographic focus
      • Table Fidelity National Information Services Inc. - Segment focus
      • Table Fidelity National Information Services Inc. - Key offerings
    • Givex Corp.
      • Table Givex Corp. - Vendor overview
      • Table Givex Corp. - Product segments
      • Table Givex Corp. - Organizational developments
      • Table Givex Corp. - Key offerings
    • InComm Holdings Inc.
      • Table InComm Holdings Inc. - Vendor overview
      • Table InComm Holdings Inc. - Product segments
      • Table InComm Holdings Inc. - Organizational developments
      • Table InComm Holdings Inc. - Key offerings
    • National Gift Card Corp.
      • Table National Gift Card Corp. - Vendor overview
      • Table National Gift Card Corp. - Product segments
      • Table National Gift Card Corp. - Organizational developments
      • Table National Gift Card Corp. - Key offerings
    • Plastek Card Solutions Inc.
      • Table Plastek Card Solutions Inc. - Vendor overview
      • Table Plastek Card Solutions Inc. - Business segments
      • Table Plastek Card Solutions Inc. - Organizational developments
      • Table Plastek Card Solutions Inc. - Key offerings
    • Qwikcilver Solutions Pvt. Ltd.
      • Table Qwikcilver Solutions Pvt. Ltd. - Vendor overview
      • Table Qwikcilver Solutions Pvt. Ltd. - Product segments
      • Table Qwikcilver Solutions Pvt. Ltd. - Organizational developments
      • Table Qwikcilver Solutions Pvt. Ltd. - Key offerings
    • Stored Value Solutions Inc.
      • Table Stored Value Solutions Inc. - Vendor overview
      • Table Stored Value Solutions Inc. - Product segments
      • Table Stored Value Solutions Inc. - Organizational developments
      • Table Stored Value Solutions Inc. - Key offerings
    • Village Roadshow Ltd.
      • Table Village Roadshow Ltd. - Vendor overview
      • Table Village Roadshow Ltd. - Business segments
      • Table Village Roadshow Ltd. - Organizational developments
      • Table Village Roadshow Ltd. - Geographic focus
      • Table Village Roadshow Ltd. - Segment focus
      • Table Village Roadshow Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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