Worldwide Customer Communications Management Software Market Shares, 2021: Visibility to Customer Satisfaction Rebounds Growth
This IDC study contains estimated vendor shares for the customer communications management (CCM) market based on calendar year 2021 software revenue."Companies large and small must invest in dynamic, real-time, and personalized communications with their customers," according to Marci Maddox, research vice president of IDC's Persuasive Content and Digital Experience Strategies program. "Increasingly, the relationship with customers is driven by learning from each interaction and then applying those insights to deliver better customer engagement, higher response to upsell and cross-sell efforts, promoting loyalty, and solidifying customer lifetime value."
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