The Top 5 Things to Know About Advertising in the Metaverse
This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering experience with advertising in VR worlds."The metaverse does not exist yet, but its potential for advertising could be tremendous if players address the hurdles currently hampering VR adoption," said Karsten Weide, VP, Media and Entertainment at IDC.
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