The Top 5 Things to Know About Advertising in the Metaverse

The Top 5 Things to Know About Advertising in the Metaverse

This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering experience with advertising in VR worlds."The metaverse does not exist yet, but its potential for advertising could be tremendous if players address the hurdles currently hampering VR adoption," said Karsten Weide, VP, Media and Entertainment at IDC.

Please Note: Extended description available upon request.

Executive Snapshot
Situation Overview
The Metaverse Is an Awesome Virtual World That Does Not Exist Yet
The Metaverse Could Be a Huge Opportunity
Adoption of the Metaverse Will Be Slower Than They Say
Advertising on the Metaverse Will Begin with the Familiar
There Will Be More Than One Metaverse
Advice for the Technology Buyer
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