Perspective: How Canadian Consumers Manage Acquisition and Disposal of Banking Products — Consumer Survey Results

In This Perspective

Methodology

Key Findings

Mobile Device Ownership

Age and Gender

Online/Mobile-Centric Clients

Channel-Related Influences

FI-Specific Results

Implications of Key Findings for Financial Institutions

Implications of Key Findings for Technology Vendors

Situation Overview

Factors Impacting Banking Product Acquisition and Disposition

Survey Participant Gender and Age

Survey Participants by Household Income

Survey Participants Ownership of Mobile Devices

Bank Channel Usage by Survey Participants

Institutions Identified by Respondents as Their Primary Bank

Account Opening and Closing Factors

Gender and Age

Mobile Device Ownership

Usage of Different Bank Channels

Factors That Influence Where New Business Is Placed

Gender and Age Factors

Banking Channel Usage Factors

Factors Influencing Account Closures

Gender and Age Factors

Mobile Device Ownership Factors

Banking Channel Usage Factors

How Accounts Are Opened?

Gender and Age Impacts

Mobile Device Ownership Impacts

Bank Channel Usage Impacts

Client Profiles from a Prime Financial Institution Perspective

Mobile Device Ownership

Clients Intending to Open or Close Accounts with Their Primary Financial Institution

Where Bank Clients Intend to Open Accounts

Where Clients Intend to Close Accounts

Canadian and U.S. Bank Client Account Opening Preferences

Essential Guidance

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Related Research

Table: Age Distribution of Bank Clients (%)

Table: Bank Clients' Intention to Open an Account with a Particular Sector (%)

Figure: Gender and Age of Respondents

Figure: Household Income of Respondents

Figure: Mobile Device Owned by Respondents

Figure: Bank Channel Usage by Respondents

Figure: Main Financial Institutions Identified as Primary Bank by Respondents

Figure: Propensity of Respondents to Open and Close Accounts Based on Gender and Age Factors

Figure: Propensity of Respondents to Open and Close Accounts Based on Mobile Device Ownership

Figure: Propensity of Respondents to Open and Close Accounts Based on Bank Channel Usage

Figure: Propensity of Respondents to Open a New Account with Primary or New Financial Institution Based on Gender and Age

Figure: Propensity of Respondents to Open a New Account Based on Banking Channel Usage

Figure: Propensity of Respondents to Close an Account Based on Gender and Age

Figure: Propensity of Respondents to Close an Account Based on Mobile Device Ownership

Figure: Propensity of Respondents to Close an Account Based on Banking Channel Usage

Figure: Preferred Approach to Opening an Account at a Financial Institution by Gender and Age

Figure: Preferred Approach to Opening an Account at a Financial Institution Based on Mobile Device Ownership

Figure: Preferred Approach to Opening an Account at a Financial Institution Based on Bank Channel Usage

Figure: Mobile Device Ownership by Bank Clients

Figure: Bank Clients' Intention to Open or Close Accounts at Their Primary Financial Institution

Figure: Bank Clients' Intention to Close an Account with a Financial Institution

Figure: Comparison of Canadian and U.S. Consumers' Account Opening Preferences, 2009 and 2014

Perspective: How Canadian Consumers Manage Acquisition and Disposal of Banking Products — Consumer Survey Results

This IDC Financial Insights Perspective examines the expectations of Canadians for acquiring and disposing of banking products. Canadian financial institutions (FIs) are increasingly investing in online and mobile tools to acquire new customers and accounts. The main questions we seek to answer are:

• Who is interested in acquiring new banking products? What is the technological and channel profile of consumers looking to acquire products?
• Who is interested in disposing of existing banking products? What is the technological and channel profile of consumers looking to dispose of products?
• How are Canadians looking to acquire new banking products? What channel do they prefer, and what are the drivers for that choice (technological, behavioural, and demographic)? How does this compare with how Americans are looking to acquire new banking products?

Please Note: Extended description available upon request.