Perspective: How Canadian Consumers Manage Acquisition and Disposal of Banking Products — Consumer Survey Results
This IDC Financial Insights Perspective examines the expectations of Canadians for acquiring and disposing of banking products. Canadian financial institutions (FIs) are increasingly investing in online and mobile tools to acquire new customers and accounts. The main questions we seek to answer are:
Who is interested in acquiring new banking products? What is the technological and channel profile of consumers looking to acquire products?
Who is interested in disposing of existing banking products? What is the technological and channel profile of consumers looking to dispose of products?
How are Canadians looking to acquire new banking products? What channel do they prefer, and what are the drivers for that choice (technological, behavioural, and demographic)? How does this compare with how Americans are looking to acquire new banking products?
Please Note: Extended description available upon request.