LEO Pharma Creates Brand Equity in Asia/Pacific with Mobility
This IDC study is based on a conversation between Donald Hsiao, Senior Marketing Consultant at LEO Pharma Asia, and IDC. The discussion topic focused on the digital transformation for LEO Pharma and the development of its QualityCare platform in driving digital patient care with mobility and building a stronger brand in the crowded pharmaceutical field. This case study also covers how LEO Pharma is leveraging mobility as a platform to drive real-time analytics to measure brand performance across the region.
Please Note: Extended description available upon request.