IDC PlanScape: The Retail Commerce Platform
This IDC PlanScape enables retail companies and brands to identify the main drivers (why), foundational elements (what), key actors (who), and business outcomes (how) to enhance omni-channel and headless commerce using a retail commerce platform (RCP). "Omni-channel and headless commerce are two critical concepts for retailers and brands. But how should retailers deploy a commerce platform? Should it be delivered on premises, cloud first, or hybrid? Should it integrate new core platform services and applications? Should specific applications be developed mainly through internal or external resources? Retailers must answer these key questions," said Ornella Urso, senior research analyst, IDC Retail Insights. "Continuing to invest in a retail commerce platform is crucial to gain a competitive advantage while being flexible to adapt to customer demand volatility and external trigger events."
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