IDC PlanScape: How to Make the Retail Bank Branch the Face of Digital TransformationThis IDC PlanScape is designed to provide a blueprint for a branch transformation project to assist financial institutions going on this journey."The challenges faced by banks when it comes to transforming their bank branches from a transaction center to a sales center have been in the works for many years," says Marc DeCastro, research director, Consumer Banking Engagement Strategies at IDC Financial Insights. "But the time has arrived when the technology required to truly transform the branch has reached a point where the benefits can no longer be ignored. The end result of transforming the branch will be when the right mix of technology and personnel allows the bank to immediately engage with the customer as opposed to the customer engaging with the bank, and both the customer and the institution can mutually reap the benefits."
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