
IDC PlanScape: Data as a Product
Description
IDC PlanScape: Data as a Product
This IDC PlanScape on data as a product emphasizes the growing complexity of data landscapes and the necessity for organizations to effectively utilize data assets for improved business outcomes. It advocates for treating data as a product to enhance accessibility, management, and value extraction, highlighting benefits such as increased innovation, new revenue streams, and support for AI initiatives. The document also outlines the roles of key stakeholders in data productization and offers guidance on implementing a data-as-a-product approach to drive organizational success."Data as a product transforms complexity into opportunity, driving innovation, governance, and new revenue streams in the digital economy," says Stewart Bond, vice president of Data Intelligence and Integration Software research at IDC. "The concept of data products is gaining traction among organizations looking to better understand the value and utility of data and enabling connections between data producers and consumers within an organization, and we have seen the market respond with data sharing platforms, also known as internal data marketplaces."
Please Note: Extended description available upon request.
Table of Contents
9 Pages
- IDC PlanScape Figure
- Executive Summary
- Recommendations
- Synopsis
- Why Is Data as a Product Important?
- What Is Data as a Product?
- Who Are the Key Stakeholders?
- Data Product Producers
- Data Product Consumers
- Governance and Shared Services
- How Can My Organization Take Advantage of Data as a Product?
- Three Primary Components
- Product Management
- Data Sharing/Marketplace Technology
- Fulfillment
- Implementation and Governance
- Advice for Technology Buyers
- Related Research
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