This IDC study updates the latest scenario in the communications platform–as-a-service market.“CPaaS is poised to be the cornerstone of enterprise communication strategies, helping businesses deliver more personalized, efficient, and scalable communication solutions. CPaaS companies are leveraging multimodal customer experiences, GenAI, and automation to revolutionize customer interactions, making them more responsive and tailored to individual needs,” according to Avinash Naga, research manager of Cloud Communications and Datacenter Services at IDC.
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