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IDC Perspective: Redefining User Experience: Evolving Requirements and the Role of Data in Driving Real-Time Hyper-Personalized Engagement

Publisher IDC
Published Jun 10, 2022
Length 11 Pages
SKU # IDC17223331

Description

IDC Perspective: Redefining User Experience: Evolving Requirements and the Role of Data in Driving Real-Time Hyper-Personalized Engagement

This IDC Perspective presents a progressive view for enterprises to reorganize their CX strategy and align it according to the needs in the post pandemic era. Hyper-personalization is the need of the hour in a digital-first world in which customers and consumers are always online and need everything at the very moment. This document discusses the imperative for moving from personalization to hyper-personalization practices to offer customer engaging experiences and technologies or practices that enterprises can utilize to deliver zero friction customer engagements in real time.

Please Note: Extended description available upon request.

Table of Contents

11 Pages
Executive Snapshot
Situation Overview
Defining Customer Experience
CX in the Pandemic Era
The Need for Hyper-Personalization in the Post-Pandemic Era
Challenges in Data Management
Advice for the Technology Buyer
Breaking Data Silos
Invest in Technologies
Have a CX Lead and CX Dashboard
Maintain the Right Balance of Personalization and Privacy
Learn More
Related Research
Synopsis

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