IDC Perspective: Engaging Tech Buyers on Sustainable Enterprise Value: A Strategic Perspective for Tech Marketers and Sales Leaders

IDC Perspective: Engaging Tech Buyers on Sustainable Enterprise Value: A Strategic Perspective for Tech Marketers and Sales Leaders

Digital enterprises face new challenges and new opportunities. Their success depends on a variety of internal and external stakeholders' continued support. Systematic metrics, key performance indicators (KPIs), and targets can measure and monitor these stakeholders' engagement and commitment and thereby support business value creation across the enterprise, its ecosystem, and its sustainability objectives. "Ecosystem resilience and sustainability are the new technology mantras and vendors need to align their messaging accordingly," says Dr. Chris Marshall, associate VP, data analytics, IDC Asia/Pacific.

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Executive Snapshot
Situation Overview
IDC's Future Enterprise Value Framework and Its Implications
Toward Resilient Ecosystems and Sustainability
Developing Digitally Resilient Ecosystems
Enabling Enterprise Sustainability
Advice for the technology buyer
For the Technology Vendor Marketers and Sales Leaders
Call for Action for Technology Marketers
Market Positioning
Content Marketing Themes
Value-Add Assessment
Customer Contextualization
Call for Action for Sales Leaders
Enable Consultative Selling
Codefine Success Metrics
Map Solutions to Long-Term Priorities
Learn More
Related Research
Synopsis

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