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IDC PeerScape: Customer Adventure Practices for Unlocking Loyalty and Long-Term Value

Publisher IDC
Published Jul 07, 2022
Length 6 Pages
SKU # IDC17292300

Description

IDC PeerScape: Customer Adventure Practices for Unlocking Loyalty and Long-Term Value

This IDC PeerScape discusses the value that can be unlocked through customer adventures, looking at best-practice examples from enterprises across several industries."Customer journey management is entering the next phase. Organizations featured here all use deeper customer intimacy, hyper-relevant journeys, and emotional engagement to create customer adventures, delivering vivid and memorable experiences that delight customers," said Van Valdez, associate research director, European Customer Experience, IDC.

Please Note: Extended description available upon request.

Table of Contents

6 Pages
IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Create Gamified Experiences to Increase Customers' Discovery of Your Wider Proposition
Challenge
Examples
Marvel Entertainment
Sephora
Guidance
Practice 2: Deliver Personalized Physical Experiences Enhanced by New Digital Innovations
Challenge
Examples
Heathrow Airport
O2 Germany
Guidance
Practice 3: Segment Customers by Engagement Level and Design Experiences to Promote Them Up the Engagement Ladder
Challenge
Example
Silverstone
Guidance

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