IDC MaturityScape Benchmark: Omni-Experience Digital Transformation in Retail Banking in Western Europe, 2017
This IDC MaturityScape Benchmark serves as a quantified assessment for banking professionals in charge of the design and execution of retail banking business strategies."Powerful interactions across the ecosystem are the fuel to sustainable business growth," said Danielle Hernandez, research analyst, IDC Financial Services. "Those who capture a greater share of the digital opportunity to leverage deep customer insights will skillfully influence behavior to their benefit. Thus, they will outperform the competition maximize margin and revenue."