This IDC study presents the results of IDC's 2025 AI-Fueled Organization MaturityScape Benchmark Survey to help guide organizations on their AI maturity journey."Retailers have been focusing on AI for a long time, but exponential transformation has just begun," says Ananda Chakravarty, VP research, IDC Retail Insights. "What does this mean for retailers? It means that retailers must begin to think at the enterprise and even ecosystem level to make sense of where they are on the AI maturity curve. For most retailers, it will be an existential decision to push toward becoming an AI-fueled organization."
IDC MaturityScape Benchmark Figure
Executive Summary
Analysis of AI-Fueled Retail Organization Maturity Benchmark Data
Stages of the AI-Fueled Retail Organization Maturity Framework
Ad Hoc — AI Scramble
Description
Business Outcome
Opportunistic — AI Pivot
Description
Business Outcome
Repeatable — AI Alignment
Description
Business Outcome
Managed — AI Transform
Description
Business Outcome
Optimize — AI-Fueled Organization
Description
Business Outcome
Dimensions of the AI-Fueled Retail Organization Maturity Framework
Survey Findings: Maturity Distribution Across Dimensions
Overall
Strategy
People
Technology
Evaluating AI-Fueled Retail Organization Maturity: Survivors and Thrivers
Survey Findings: Comparison of Survivors and Thrivers
Advice for Technology Buyers
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Related Research
Appendix
Methodology
Survey Respondent Segmentation
Research Assistance
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