IDC MaturityScape Benchmark: AI-Fueled Media and Entertainment Worldwide, 2025

This IDC study presents the results of IDC’s 2025 AI-Fueled Organization MaturityScape Benchmark Survey to help guide organizations on their AI maturity journey.“Leading organizations in the media industry start their AI journeys by establishing an effective strategy initially focused on people’s readiness in preparation for technology selection, procurement, and deployment. Although there are subtle differences globally across region and country, this approach is generally consistent,” said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies. “As with any technological advancement, especially one of the scope and speed of AI, a structured approach must be in place that helps organizations evolve, adjust, and ultimately become the AI-fueled organization. The IDC AI-fueled organization maturity model for the media industry is designed to support this endeavor, wherever you are on your journey.”