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IDC MaturityScape Benchmark: AI-Fueled Media and Entertainment Worldwide, 2025

Publisher IDC
Published Apr 09, 2025
Length 23 Pages
SKU # IDC19954088

Description

This IDC study presents the results of IDC’s 2025 AI-Fueled Organization MaturityScape Benchmark Survey to help guide organizations on their AI maturity journey.“Leading organizations in the media industry start their AI journeys by establishing an effective strategy initially focused on people’s readiness in preparation for technology selection, procurement, and deployment. Although there are subtle differences globally across region and country, this approach is generally consistent,” said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies. “As with any technological advancement, especially one of the scope and speed of AI, a structured approach must be in place that helps organizations evolve, adjust, and ultimately become the AI-fueled organization. The IDC AI-fueled organization maturity model for the media industry is designed to support this endeavor, wherever you are on your journey.”

Table of Contents

23 Pages

IDC MaturityScape Benchmark Figure

Executive Summary

Analysis of AI-Fueled Media and Entertainment Maturity Benchmark Data

Stages of the AI-Fueled Media and Entertainment Maturity Framework

Ad Hoc — AI Scramble

Description

Business Outcome

Opportunistic — AI Pivot

Description

Business Outcome

Repeatable — AI Alignment

Description

Business Outcome

Managed — AI Transform

Description

Business Outcome

Optimized — AI-Fueled Organization

Description

Business Outcome

Dimensions of the AI-Fueled Media and Entertainment Maturity Framework

Survey Findings: Maturity Distribution Across Dimensions

Overall

Strategy

People

Technology

Evaluating AI-Fueled Media and Entertainment Maturity: Survivors and Thrivers

Survey Findings: Comparison of Survivors and Thrivers

Advice for Technology Buyers

Learn More

Related Research

Appendix

Methodology

Survey Respondent Segmentation

Pricing

Currency Rates
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