The Future of Distributor Marketplaces

The Future of Distributor Marketplaces

This IDC Market Perspective analyzes how distributor marketplaces are evolving to meet changing partner and customer buying behaviors. IDC contends that distributor ecosystems will continue to integrate with public cloud marketplace providers to offer customers a simplified and flexible way to consume and bill for IT solutions and services."Distribution continues to evolve in parallel with customer requirements and buying behaviors. While distributors still provide an invaluable role in a traditional linear supply chain, they can also provide partner and customer value in software-as-a-service delivery models through cloud marketplaces. The future of distributor marketplaces will likely mean greater integration and collaboration with public cloud marketplaces to create a seamless customer experience," said Josh Budd, research manager, IDC.

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
Background and Market Context
The Rise of Marketplaces and Implications for Distributors
Why Distributors Are in a Unique Position to Accelerate Customer Digital Transformation Strategies
How Distributors and Cloud Services Providers can Mutually Benefit from Marketplaces
Distribution as a Lead-Generation Engine for Vendors and Partners
Advice for the Technology Supplier
Take a Customer-Led Approach to Your Marketplace Strategy
Explore How Distributors can Serve as a Bridge Between Partners and Public Cloud Marketplaces
Leverage Data Insights on Distribution to Drive Customer Success
Learn More
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