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A Focus on Hyper-Personalization in Voice of the Customer Programs

Publisher IDC
Published Dec 17, 2024
Length 6 Pages
SKU # IDC19430469

Description

A Focus on Hyper-Personalization in Voice of the Customer Programs


This IDC Perspective explores the evolution of hyper-personalization in voice of the customer (VOC) programs, emphasizing the need for brands to leverage technology to create individualized customer experiences. By analyzing direct, indirect, and inferred customer data, brands can enhance loyalty and revenue through tailored digital interactions. This document highlights the importance of trust, data protection, and the integration of AI to predict and improve customer journeys, ultimately driving competitive differentiation and customer satisfaction."Hyper-personalization in VOC programs is revolutionizing customer experiences, driving loyalty, and boosting revenue. Brands have an enormous opportunity to differentiate and create great customer experiences but, at the same time, need to protect their customer's personal data," says Lou Reinemann, research director, Voice of the Customer and Customer Success at IDC.

Table of Contents

6 Pages

Executive Snapshot

Situation Overview

Advice for the Technology Buyer

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Related Research

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