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European Frontline Digitization: Closing the Opportunity Gap

Publisher IDC
Published Jun 28, 2024
Length 7 Pages
SKU # IDC18930953

Description

European Frontline Digitization: Closing the Opportunity Gap


This IDC Market Perspective highlights three essential steps for successfully approaching the underserved European frontline worker market segment."European frontline digitization presents a $200 million opportunity gap for technology suppliers," said Meike Escherich, associate director, IDC's European Future of Work. "By adopting a focused strategy that addresses the unique needs and challenges of frontline workers, technology suppliers can unlock a substantial revenue opportunity while contributing to the digital transformation of the European workforce."

Please Note: Extended description available upon request.

Table of Contents

7 Pages
Executive Snapshot
New Market Developments and Dynamics
Advice for the Technology Supplier
Step 1: Sell the Benefits — Why Does the Frontline Need to be Digitized?
Proofpoint: The True Cost of Frontline Disconnect
Advice for Tech Suppliers
Step 2: Provide Fit-for-Purpose Technology
Proofpoint: What Employees Really Want Is Not What They Currently Have
Advice for Tech Suppliers
Step 3: Deliver Tech That Monitors the Digital Frontline Employee Experience
Proofpoint: EX Must be Measured and Managed to Safeguard Talent Retention
Advice for Tech Suppliers
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