Dreamforce Report: Salesforce OMS Expanding How It Serves the Pre- to Post-Purchase Omni-Channel Customer Journey
This IDC Market Note is primarily focused on Salesforce OMS. After a hiatus of three years, the Salesforce Dreamforce conference was back on in San Francisco in September, with a 1,000+ educational sessions, 40,000+ live attendees (plus 1,00,000+ online attendees), and new product and feature announcements including Salesforce Genie, significant Slack enhancements and integrations, and a new Net Zero Marketplace for carbon credit. From the perspective of Salesforce OMS, the company continues to expand the product with new features, workflows, and scalability that enable the experiences customers want while making the job of serving them faster and less complicated. Two significant new additions that enhance its value for retailers include its new "order on behalf of" feature and its soon-to-launch store fulfillment app, which extends OMS deeper to the edges of the retail network and streamlines the process of picking and packing orders from within the store. Overall, OMS has expanded its capabilities significantly since it was first rebuilt from scratch in 2020.
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