The Digitally Diversified Partner: Six Transformation Strategies

The Digitally Diversified Partner: Six Transformation Strategies

This IDC Market Perspective examines several transformation strategies for vendors to encourage their partner communities to adopt in order to become "digitally diversified." Digital diversification means adopting a series of business and transformation strategies for partners to pivot with data insights from vendors and customers, utilizing this to maximize market opportunities, support the existing client base more effectively and deliver increased returns, and leverage current and future investments. According to Nigel Parsons, research director, Asia/Pacific (excluding Japan) Partnering Ecosystems, "Vendors are constantly seeking ways to help their partner communities transform. IDC has a long legacy of partner transformation that provides metrics and benchmarks against best practices throughout the region. Digital diversification is the latest and most up-to-date series of steps that IDC recommends partners in the Asia/Pacific region to adopt."

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
IDC's History of Partner Transformation
What Is a Digitally Diversified Partner?
Strategies for Digital Diversification
Specializations and Skills — From Generalists to Experiential Business and Technical Specializations
Marketplaces and Ecosystems: From Vendor Marketplace Adoption to Digital Heterogeneous Ecosystems
Customer Success: From Vendor Reliance to Digitization of Customer Success Functions
Sustainability and GRC: From Pass-Through Compliance to Advisory Business Iterations
Marketing: From Traditional to Continuous Customer and Business Transformation
Sales: From Direct, Deal-Focused to Relation-Based Functional Sales Teams
For Vendor Channel Managers
For Vendor Channel Marketing Managers
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