Business Strategy: Results from IDC's 2014 Global Technology and Industry Research Organization Survey — Consumer Banking IT Buying Behaviors
This IDC Financial Insights report provides actionable results from IDC's 2014 Global Technology and Industry Research Organization Survey for individuals interested in retail banking trends that directly impact the customer. The survey included more than 3,500 IT decision makers across 24 industries, including 198 banking end-user respondents, in the United States to gauge IT spending drivers and obstacles and investment plans for and adoption rates of IT.
"Our analysis of this comprehensive survey provides valuable insight on how financial institutions are strategically managing tight IT budgets for their very important customer-facing technologies," says Marc DeCastro, research director, Consumer Banking, IDC Financial Insights. "Today's consumer seems to know more about their bank than their bank knows about the consumer, and that may in fact be the new normal in banking, and banks must be willing to change to compete."Please Note: Extended description available upon request.