Best Practices: Mobile Banking Vendor Selection and Product Implementation

Best Practices: Mobile Banking Vendor Selection and Product Implementation

This IDC Financial Insights report provides actual challenges and best practices provided by executives at banks and credit unions regarding their mobile banking implementation or vendor review process. Mobile banking is just the latest way that the customer experience is transforming to a more digital format. This digital interaction is following the consumer from the home and office and into the physical world of the branch.

Marc DeCastro, research director, Customer-Centric Bank Strategies, IDC Financial Insights states, "When it comes to mobile banking, there appears to be some different strategic directions taken by financial institutions, particularly as it relates to tying mobile to the online banking platform. Some institutions look at mobile as a different strategy that should be decoupled from the online banking platform, while others simply are looking at mobile to be an offshoot from their online platform. While there are values in each, the long-term approach needs to disconnect mobile from online and create a strategy that focuses on the customer's desires. That could be mobile first/only, tablet first/only, or even online first/only — let the customer decide."

Please Note: Extended description available upon request.

IDC Financial Insights Opinion
In This Study
Situation Overview
Business Needs
Management Challenges
Internal Mobile Strategy
Current Production Vendor
Vendor Selection
The Best Practices
Best Practices: Vendor Selection
Best Practices: Implementation/Project Management
Future Outlook
Essential Guidance
Actions to Consider
Learn More
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook