8x8: Transformed, Revitalized, and on the Offense

8x8’s third analyst summit showcased its transformation into an outcome-based communication solutions provider. The company emphasizes customer success based on a pragmatic approach to AI adoption and a flexible CX platform. Key product announcements at the summit included 8x8 JourneyIQ, contact center RCS support, 8x8 Engage for Digital Channels, and 8x8 AI Orchestrator.


Executive Snapshot

In This Market Note

IDC’s Point of View

Prioritizing Outcomes Over Technology

Aligning New Launches with Business Needs

Pragmatic AI Approach

Wilson’s Leadership and Team Cohesion

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Synopsis

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