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Marketing Consultants in the UK - Industry Market Research Report

Publisher IBISWorld
Published Nov 19, 2024
Length 76 Pages
SKU # IBSS19493378

Description

Marketing Consultants in the UK - Industry Market Research Report


Marketing Consultants in the UK

The Marketing Consultants industry had enjoyed mostly favourable conditions before 2020-21, when the COVID-19 outbreak began to disrupt demand. Businesses have increasingly sought consultants' advice on improving their marketing strategies, particularly regarding digital channels. Industry revenue is expected to contract at a compound annual rate of 0.5% over the five years through 2023-24 to £4.5 billion, including an anticipated 2% rise in 2023-24.

Industry operators provide advice and operational assistance to businesses and other organisations on marketing issues, such as developing marketing objectives and strategies, evaluating existing marketing strategies, and tracking and forecasting sales. Advertising agencies and market researchers do not fall under this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

76 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Major Markets
Globalisation & Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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