Report cover image

Bread Production in New Zealand - Industry Market Research Report

Publisher IBISWorld
Published Jul 28, 2025
Length 41 Pages
SKU # IBSS20291584

Description

Bread Production in New Zealand

Operators in the Bread Production industry have faced numerous challenges over the past five years. Many consumers have shifted towards unpackaged, freshly baked breads, such as sourdough and rye bread, instead of traditional packaged white bread loaves. Therefore, factory-based bread manufacturers have not only contended with a smaller market for bread, but they have also lost market share to competing bread producers, such as hot bread shops, specialty artisanal bakers and the growing number of instore supermarket bakeries. Overall, industry revenue is expected to decline at an annualised 4.2% over the five years through 2022-23, to $805.2 million. Meanwhile, many industry operators have introduced new bread offerings (e.g. gluten-free breads and specialty or artisanal bread products) to retain consumer interest, and to better compete against rival fresh bakers. These products have supported profit margins, with many consumers willing to pay a premium for value-added breads.

Companies in the industry are mainly engaged in manufacturing leavened and unleavened bread from factory premises. Companies that produce bread dough (fresh or frozen), breadcrumbs or par-baked bread are also included. The industry excludes companies that manufacture bread and sell directly to consumers from the same premises.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

41 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Search Inside Report

How Do Licenses Work?
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.