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Brand Consultancy in the UK - Industry Market Research Report

Publisher IBISWorld
Published Sep 30, 2024
Length 77 Pages
SKU # IBSS19342567

Description

Brand Consultancy in the UK - Industry Market Research Report


Brand Consultancy in the UK

Over the five years through 2023-24, revenue will expand at a compound annual rate of 3.2%, including revenue growth of 4% in the current year, to £1.9 billion. Business confidence, the number of businesses and household spending habits determine revenue. Economic uncertainty since the EU referendum has subdued business and consumer confidence, lowering revenue. However, the industry has proven resilient, as brands have become vital to a business' identity. Consumers can now publicly share information about their encounters with brands online. Businesses are more willing to seek brand consultants to improve their strategy. Consultants' markets are broad, which has cushioned the effect of fluctuations in the UK economy.

Companies in the industry help clients to develop and implement strategies to align their brand and products with their target market’s values in order to acquire and retain customers. Marketing services do not fall under the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares."

Table of Contents

77 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Major Markets
Globalisation & Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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