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Billboard & Outdoor Advertising in Canada - Industry Market Research Report

Publisher IBISWorld
Published May 04, 2025
Length 45 Pages
SKU # IBSS20010301

Description

Billboard & Outdoor Advertising in Canada

In recent years, IBISWorld anticipates revenue for the Billboard and Outdoor Advertising industry in Canada to have slightly fallen amid volatile consumer spending and corporate profit. Operators experienced a steep decline in revenue during 2020 as COVID-19 pandemic-related disruptions hampered growth. However, in following years, a rebound in economic activity contributed to industry expansion as lockdowns and other business restrictions ended. Still, industry revenue is expected to have fallen at a CAGR of 0.8% to reach $1.3 billion in 2023, when revenue is set to fall 2.2% as corporate profit is set to decline.

The Billboard and Outdoor Advertising industry in Canada creates and designs advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels and on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

45 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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