Spiced Rum Market Size, Share & Trends Analysis Report By Product (Vanilla, Fruit, Mix), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2020 - 2027

Spiced Rum Market Size, Share & Trends Analysis Report By Product (Vanilla, Fruit, Mix), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2020 - 2027

The global spiced/flavored rum market size is expected to reach USD 9.39 billion by 2027, expanding at a CAGR of 4.3% over the forecast period, according to a new report by Grand View Research, Inc. Shifting consumer inclination towards flavored alcoholic beverages is fueling the growth of the market across the globe. Furthermore, escalating cocktail culture has widened the growth opportunity for spiced/flavored rum worldwide. As a result, manufacturers have been introducing innovative products to cater to the growing demand.

In terms of product, the fruit-based spiced/flavored rum led the market with over 55% share of the total revenue in 2019. This spirit blends well with the fruits, such as lime, pineapple, coconut, and orange. Over the past few years, companies have introduced several products under the fruit category. For instance, in July 2019, Cruzan Rum brand of Suntory Holdings Limited introduced its watermelon flavored premium product.

Asia Pacific dominated the market for spiced/flavored rum in 2019 and held more than 45% share of the global revenue. Increased demand for premium and innovative drinks in China, India, South Korea, Japan, Philippines, and Australia has fueled the market growth in the region. Europe is projected to witness the fastest growth over the forecast period.

Key competitors in this industry include Diageo; Bacardi Limited; Suntory Holdings Limited; Destilería Serrallés; Admiral Nelson's Rum; Tanduay Distillers, Inc.; Pernod Ricard; Maine Craft Distilling, LLC; Altitude Spirits, Inc.; Davide Campari-Milano S.p.A.; Heaven Hill Distillery; SEASPIRITS; and Sazerac Co. Merger & acquisition and new product launch are the key strategies adopted by the manufacturers in the industry. For instance, in September 2019, Davide Campari-Milano S.p.A. acquired Rhumantilles, from Chevrillon Group. Rhumantilles is the owner of Maison La Mauny and Trois Rivières rum brands. This acquisition will enhance Davide Campari-Milano’s high-grade aged inventory and strengthen its position in France.

Further key findings from the study suggest:

  • By product, fruit-based spiced/flavored rum dominated the market with more than 55% share of the global revenue in 2019 due to increasing consumer inclination towards alcoholic beverages fortified with oranges, grapes, and apples as they are easily mixed with other fruit drinks
  • Off-trade distribution channel is expected to expand at the fastest CAGR of 5.2% from 2020 to 2027. Rising preference for drinking at home among millennials during weekends and after-office hours is expected to promote the scope of off-trade channels, including supermarkets and bar shops, as shopping media
  • Asia Pacific dominated the spiced/flavored rum market in 2019 with more than 45% share of the global revenue. Strong consumer base of middle-class groups in countries, such as China and India, is expected to remain a favorable factor for the industry growth in this region
  • Europe is expected expand at the fastest CAGR of 5.0% from 2020 to 2027 owing to growing demand for the premium alcoholic beverages in countries, such as Germany, U.K., and France.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Spiced/Flavored Rum Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis – Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Spiced/Flavored Rum Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Spiced/Flavored Rum Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2019 & 2027
5.2. Vanilla
5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.3. Fruit
5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.4. Mix
5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.5. Other
5.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 6. Spiced/Flavored Rum Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
6.2. On-trade
6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.3. Off-trade
6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 7. Spiced/Flavored Rum Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2019 & 2027
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3.4. Germany
7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3.5. U.K.
7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4.6. South Korea
7.4.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6. Middle East & Africa (MEA)
7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2019
Chapter 9. Company Profiles
9.1. Diageo
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Bacardi Limited
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Suntory Holdings Limited
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Destilería Serrallés
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Pernod Ricard
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Davide Campari-Milano S.p.A
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Altitude Spirits, Inc
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. SEASPIRITS
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Sazerac Co.
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Maine Craft Distilling, LLC
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Spiced/flavored rum - Key market driver analysis
2. Spiced/flavored rum - Key market restraint analysis
3. Global vanilla flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
4. Global fruit flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
5. Global mix flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
6. Global other spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
7. Global spiced/flavored rum market estimates and forecast through on-trade, 2016 - 2027 (USD Million)
8. Global spiced/flavored rum market estimates and forecast through off-trade, 2016 - 2027 (USD Million)
9. North America spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
10. North America spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
11. North America spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
12. U.S. spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
13. U.S. spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
14. U.S. spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
15. Europe spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
16. Europe spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
17. Europe spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
18. Germany spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
19. Germany spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
20. Germany spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
21. U.K. spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
22. U.K. spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
23. U.K. spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
24. Asia Pacific spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
25. Asia Pacific spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
26. Asia Pacific spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
27. China spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
28. China spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
29. China spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
30. India spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
31. India spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
32. India spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
33. South Korea spiced/flavored rum market revenue estimates and forecast, 2016 - 2027 (USD Million)
34. South Korea spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
35. South Korea spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
36. Central & South America Spiced/Flavored Rum market estimates and forecast, 2016 - 2027 (USD Million)
37. Central & South America spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
38. Central & South America spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
39. Brazil spiced/flavored rum market estimates and forecast, 2016 - 2027 (USD Million)
40. Brazil spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
41. Brazil spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
42. Middle East & Africa spiced/flavored rum market estimates and forecast, 20145- 2025, (USD Million)
43. Middle East & Africa spiced/flavored rum market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
44. Middle East & Africa spiced/flavored rum market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
45. Vendor landscape
List of Figures
1. Spiced/flavored rum market snapshot
2. Spiced/flavored rum market segmentation & scope
3. Spiced/flavored rum market penetration & growth prospect mapping
4. Spiced/flavored rum value chain analysis
5. Spiced/flavored rum market dynamics
6. Spiced/flavored rum market Porter's analysis
7. Spiced/flavored rum market: Product movement analysis
8. Spiced/flavored rum market: Distribution channel movement analysis
9. Spiced/flavored rum market: Regional movement analysis

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