UK: Home category data, The consumer - Lightside DIY 2025

UK: Home category data, The consumer - Lightside DIY 2025

Summary

The UK: Home Category Data, The Consumer - Lightside DIY report offers a comprehensive insight into consumer attitudes in the UK Lightside DIY market. The report focuses on overall Lightside DIY products and its eight sub-categories: Jointing, Fillers, Fixings, Adhesives, Tapes, Maintenance chemicals, Switches & sockets, and Electrical accessories. Consumer data is based on our 2025 UK Lightside DIY survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

  • B&Q holds the highest conversion rate in the overall lightside DIY market followed by Amazon
  • 75.6% of respondents cited price as the reason for their purchase of lightside DIY
  • 70.7% of lightside DIY consumers undertook some research before buying
Scope
  • 38.5% of UK consumers have purchased lightside DIY products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. B&Q is the most popular retailer for lightside DIY, followed by Amazon and Screwfix.
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas


Consumer penetration by subcategory
Drivers of purchase
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Retailer Improvem
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Purchase Motivations, 2025
Retailers Visited & Purchased from, 2025
Retailer Profile - B&Q, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - Screwfix, 2025
Retaile

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