Trends Driving Product Choices during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

Trends Driving Product Choices during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

Summary

COVID-19 Consumer Survey Insights: Trends Driving Product Choice.-Weeks 1-10 explores to what extent product choices are influenced by GlobalData's eight mega-trends, and how consumer attitudes have changed during this ten week period.

Consumer priorities when shopping are rapidly changing amid economic uncertainty and anxiety about COVID-19 contamination. As the virus has unfolded, social distancing, quarantine, and isolation measures have altered numerous times, subsequently affecting the level of influence each mega-trend has had on shopping activity throughout the ten-week period.

Scope

  • Vulnerable consumers are more likely than average to be influenced by the Health & Wellness mega-trend.
  • Consumers who have been experimenting with recipes and cuisines are more likely than average to be influenced by the Sensory & Indulgence mega-trend.
  • Consumers who have spent more time on social media during the pandemic are more likely than average to be influenced by the Smart & Connected mega-trend.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.


1. Trends Driving Product Choices- Weeks 1-10
Introduction
Trends Driving Product Choices
Take-Outs
2. About the Survey

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