Strategic Intelligence: Experience Economy in Travel and Tourism (2025)
Summary
This report analyzes the key theme of the experience economy in the travel and tourism sector. The experience economy is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of the experience economy in action.
This report takes an in-depth look at the theme of the experience economy and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of the experience economy. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on the experience economy.
Scope
- This report provides an overview of the impact the experience economy has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
- Understand the impact of the experience economy on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
- Assess the strategies that companies are adopting to succeed in the experience economy.
- Discover companies that are leading in the space.
- Analyze real-world trends created by integrating the experience economy across the travel & tourism space and throughout the traveler journey.
- Executive Summary
- Players
- Thematic Briefing
- Trends
- Consumer trends
- Enterprise trends
- Industry trends
- Industry Analysis
- Impacts
- Shift from sightseeing to immersion
- Technology integration
- Greater economic opportunities for small businesses
- Social media influence
- Blurring of leisure and work travel
- Challenges
- High cost of personalization
- Overtourism and environmental strain
- Authenticity versus commercialization
- Cultural sensitivity and ethical considerations
- Infrastructure and accessibility gaps
- Recommendations
- Leverage data and AI for personalization
- Integrate sustainability into offerings
- Use storytelling for marketing
- Invest in hybrid experiences
- Collaborate with local communities
- Case Studies
- Big Red Group
- Cozymeal
- Verlocal
- Viavii
- Xperience Days
- Timeline
- Signals
- M&A trends
- Venture financing trends
- Company filing trends
- Social media trends
- Glamping
- Road trip
- Artificial intelligence
- Value Chain
- Third-party suppliers
- Direct suppliers
- Ancillary suppliers
- Companies
- Public companies
- Privatecompanies
- Sector Scorecards
- Attraction operators sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1 Consumer trends
- Table 2 Enterprise trends
- Table 3 Industry trends
- Table 4 M&A trends
- Table 5 Venture financing trends
- Table 6: Public companies
- Table 7: Privatecompanie
- Table 8: Glossary
- Table 9: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the experience economy theme, and where do they sit in the value chain?
- Figure 2: Sentiment toward online travel methods and influences
- Figure 3: The experience economy story
- Figure 4: Experience economy mentions peaked in 2021
- Figure 5: A trendline chart showing mentions and contributors surrounding the experience economy
- Figure 6: The experience economy value chain
- Figure 7: The experience economy value chain - Third-party suppliers
- Figure 8: The experience economy value chain - Direct suppliers
- Figure 9: The experience economy value chain - Ancillary suppliers
- Figure 10: Who does what in the attraction operators space?
- Figure 11: Thematic screen
- Figure 12: Valuation screen
- Figure 13: Risk screen
- Figure 14: Our five-step approach for generating a sector scorecard
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