Source Market Insight: Scandinavia (2025)
Summary
GlobalData’s Tourism Source Market Insight: Scandinavia report provides a thorough insight into Scandinavia's domestic and outbound tourism market. The report looks at the profiles of Scandinavian tourists and summarizes the key reasons why they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Scandinavia's outbound travel market.
Scope
- This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.
- This report provides clear insight into developments in Scandinavia's regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, Source Market attractive index and main destination markets.
- Overview
- Scandinavia Snapshot 2024
- At a glance: Scandinavian tourism in 2024
- Risk
- Main Findings
- Scandinavia’s Tourist Profile
- Insight into the Scandinavia traveler
- Domestic Tourism
- Domestic Flows
- Domestic Spending
- Outbound Tourism
- Outbound Flows
- Outbound Spending
- Source Market Attractiveness Index
- Source Market Attractiveness Index - Introduction
- Source Market Attractiveness Index - Scandinavian Countries
- Main and Developing Destination Markets
- Where did Scandinavian tourists travel to in 2024
- Main Destination Markets
- Outlook
- Opportunities
- Challenges
- Appendix
Research Assistance
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