Report cover image

Retail Occasions Series: ?UK Valentine’s Day Intentions 2026

Publisher GlobalData
Published Jan 22, 2026
Length 24 Pages
SKU # GBDT20865650

Description

Retail Occasions Series: ​UK Valentine’s Day Intentions 2026

Summary

The GlobalData Retail Valentine's Day Intentions 2026 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Valentine's Day, analysing consumers' intentions for spending.

Scope
  • The proportion of UK consumers who intend to purchase at least one item for Valentine's Day 2026 has remained broadly flat versus 2024.
  • Leisure spend is expected to decline this year as consumers plan to celebrate the occasion with movie nights, takeaways and romantic meals at home.
  • Though partners remain the most popular recipient of Valentine's Day gifts, shoppers are increasingly look for ways to recognise friends, family and pets.
Reasons to Buy
  • Understand which products and categories consumers intend to purchase for Valentine's Day 2026.
  • Find out what consumers are planning to do to celebrate Valentine's Day in 2026.
  • Discover consumer opinions on Valentine's Day and how this differs by age and generation.

Table of Contents

24 Pages
Penetration, spending intentions, consumer attitudes
Methodology
Technical details: Consumer survey work
List of Figures
Proportion of all respondents that intend to buy an item for Valentine’s Day, total (2024-2026), by demographic (2026) (%)
Demographic profile of a Valentine’s Day Intended shopper (2026) (%)
Activities consumers who intend to celebrate Valentine's Day are planning to do in 2026 (%), and ppts change on 2025
A comparison of ‘intention to buy’ and ‘already bought’, across Valentine’s Day categories in 2026 (%)
Categories consumers intend to purchase and have already purchased for Valentine’s Day, 2025 & 2026 (%)
Categories consumers intend to purchase or have already purchased for Valentine's Day (2026), by gender (%)
Gifting categories consumers intend to purchase or have already purchased for Valentine's Day (2026), by age (%)
A comparison of ‘intention to buy’ and ‘already bought’, across all gifting categories in 2026 (%)
Who consumers intend to purchase or have already purchased gifts for this Valentine’s Day (2025-2026) (%)
Proportion of Valentine’s Day intend/actual shoppers that plan to use/have already used the online channel by age (2026) (%)
Proportion of Valentine’s Day intend/actual shoppers that plan to use/have already used the instore channel by age (2026) (%)
Whether consumers intend to spend more, the same, or less during Valentine's Day 2026, by age and gender (%)
How much consumers plan to spend on gifts, food & drink and cards & gift wrap during Valentine's Day, 2026 (£)
Average intended spend by category during Valentine’s Day 2026 (£s)
Average intended spend by category during Valentine’s Day 2026 (£s), by gender
Agreement and disagreement with statements about Valentine's Day, 2026 (%) and ppts change on 2025
Agreement and disagreement with statement “Valentine’s Day is an important celebration for me”, 2026, by generation (%)
Agreement and disagreement with statement “Valentine’s Day is not just an occasion to treat my partner, I like to buy gifts or cards for other loved ones”, 2026, by generation (%)
Agreement and disagreement with statement “I celebrate Valentine’s before or after 14th February because it’s cheaper”, 2026, by generation (%)

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us