Packaging Seize+Adapt Concept: Wider Opportunities for a Slide-Action Dispensing Closure
Packaging Seize+Adapt Concept: Wider Opportunities for a Slide-Action Dispensing Closure uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in Austria by Wiberg Frutarom for its A La Carte range of seasoning mixes, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a pack that has a dispensing closure with slide-action opening, and considers how the format could potentially cross over into other categories.
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