MediaMarkt, Germany (Electricals) Shoppers Profile, Market Share and Competitive Positioning

MediaMarkt, Germany (Electricals) Shoppers Profile, Market Share and Competitive Positioning


MediaMarkt is one of the largest electrical goods retailers in Germany, ensuring it appeals to consumers of all ages and income groups.

Profile of retailer’s shopper base, key performance indicators, sales and market shares


  • Strong service credentials and customer experience helps MediaMarkt attract new shoppers and retain its existing customer base
  • COVID-19 affected the sales, but strong online growth helped MediaMarkt limit market share erosion
  • MediaMarkt needs to focus on digitization and strengthening its IT infrastructure to sustain growth
Reasons to Buy
  • Gain a comprehensive knowledge on MediaMarkt's business and develop a competitive advantage
  • Investigate current trends in the electricals market to identify the best opportunities to exploit
  • Analysis of key players in the electricals segment in Germany
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the electricals markets
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international players operating in Germany electricals market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Executive Summary
Retailer’s Shopper profile
Electricals shopper profile
Where Germany consumers purchase electricals
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Electricals market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map

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