MakeMyTrip Ltd - Case Study

MakeMyTrip Ltd - Case Study


An analysis of MakeMyTrip’s presence in online travel, discussing key markets and growth strategies.

Key Highlights

  • In 2019 the company made significant investments in ongoing customer acquisition programs, such as cash incentives and select loyalty incentive promotions.
  • MakeMyTrip has a strong cash and liquidity position which is advantageous for funding potential market opportunities.
  • MakeMyTrip’s growth income increased in 2021 due to a reduced operational activities costs such as marketing and sales promotion expenses.
  • This case study is an analyzes MakeMyTrip’s success in the Indian online travel market and the reasons for it. It also looks in detail at the company's M&A activity and future growth strategies.
Reasons to Buy
  • Gain an understanding of MakeMyTrip Ltd's business structure and timeline of operations.
  • Gain an understanding of MakeMyTrip Ltd's financial information, including revenue, revenue breakdown and profit.
  • Gain an understanding of the impact of COVID-19 on MakeMyTrip Ltd Group.
  • Gain an understanding of the company's domestic and international growth strategies, the strategic investments and partnerships as well as the company's investment in technology.
  • Recognize the opportunities and threats facing MakeMyTrip Ltd.

Main Findings
Business Structure Of MakeMyTrip Ltd
Timeline Of MakeMyTrip Ltd
Financial Information Of MakeMyTrip Ltd
Covid-19’s Impact On MakeMyTrip Ltd
India’s Travel Industry
MakeMyTrip’s Growth Strategies
MakeMyTrip’s Marketing Strategies
Why MakeMyTrip Dominates India’s Travel Space

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