Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-8 (Consumer Survey Insights)
The COVID-19 pandemic has drastically altered consumer behavior, paving the way for new consumer groups to emerge. For many, it has had a precautionary impact, prompting consumers to tighten their budgets, stockpile products, and retreat to familiar and trustworthy brands. Simultaneously, lockdown measures are encouraging certain consumers to embrace technology, upskill, and to be more experimental and indulgent with their purchases.
This report is part of the GlobalData COVID-19 Survey Insights series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.
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