Ingredient Insights: Digestive Health - Opportunities to capitalize on demand for formulations addressing consumers' digestive health needs
Ingredient Insights: Digestive Health, identifies on-trend and emerging ingredients to help food and drink manufacturers capitalize on demand for formulations addressing consumers' digestive health needs.
Probiotics, prebiotics, and polyphenols are the three main groups of ingredients commonly used to enhance digestive health. Engaging and educating consumers will determine the market success of digestive health ingredients going forward.
Reasons to buy
- Around three in five consumers globally say they are always or often influenced by a product's impact on their health and wellbeing when choosing food and soft drinks.
- Consumers prefer food and drink formats to pills or powders when consuming health-enhancing ingredients.
- Comprehensive information about the way ingredients are obtained and their method of influencing the human body should be provided in a simple but convincing manner to increase consumers' confidence when choosing products responding to certain health concerns.
- Consumers in n Europe and North America are less likely to be concerned about indigestion than Latin Americans those in Asia-Pacific.
- Gain insight into consumer trends and perceptions towards ingredients to support digestive health.
- Identify new and emerging ingredients to help overcome challenges with taste, stability, and effectiveness.
- Discover the latest innovations and learn from what other brands are doing to enhance digestive-health-related properties in food and drink.
- Explore future challenges that the industry must overcome to popularize such formulations further.
- 1. Introduction 4
- 2. Consumer Trends 9
- 3. Ingredients Spotlight 11
- 4. Innovation: How are Brands Responding? 18
- 5. The Future: Challenges and Opportunities 21
- 6. Appendix 22