The Future of Physical Retail - Thematic Research

The Future of Physical Retail - Thematic Research


This reports outlines the future of physical retail in the retail and apparel sectors. It outlines the market value of and consumer attitudes towards offline and online retail, and a range of innovations that will shape the future of physical retail.

Whilst the growth in online retail is outpacing that of offline retail, physical retail will remain important to shoppers, with the physical retail market bifurcating into two primary purchase motivations: urgent and considered purchases.

Key Highlights

Despite online retail outpacing offline retail growth, its share of the total retail market will remain relatively steady between 2024 and 2028

54.0% of respondents express a continued inclination towards shopping in physical stores

Consumer shopping journeys have changed, and can be split into two main categories: urgent and considered purchases


GlobalData breaks down the potential future roles that stores will play in the retail and apparel sectors.

Reasons to Buy

Physical retail is forecast to maintain a somewhat steady market share of the total retail market, making it consistently important and relevant to retailers.

Understanding the strengths and limitations of physical retail will be essential for retailers present in the channel to invest in the right innovations and strategies.

Explore current use cases in the retail and apparel industries to better grasp the opportunities available.

Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Executive Summary
Offline retail
Online retail
A vision for the future of physical retail
Purchase motivations
Urgent purchases
Considered purchases
Our Thematic Research Methodology
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