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Ecommerce in Consumer Goods, 2022 - Thematic Research

Publisher GlobalData
Published Feb 21, 2022
Length 40 Pages
SKU # GBDT17169759

Description

Ecommerce in Consumer Goods, 2022 - Thematic Research

Summary

In this report, we identify the top five themes that will impact the consumer goods sector in 2022. For each theme, we offer a definition of the theme, highlight trends and opportunities, and then give key considerations for brands and manufacturers.

In 2022, the major themes impacting the consumer goods sector will be: Health and Wellness, Future of Work, Digitalization, Easy & Affordable, and ESG.

Scope
  • Online engagement intended to drive ecommerce purchases is becoming more sophisticated as consumer interactions increasingly include a wider range of digital tools and elements.
  • Ecommerce solutions are now diversifying into sub-channels such as direct-to-consumer (D2C), social media commerce (s-commerce), and quick commerce (q-commerce).
  • The key themes and trends for immediate consideration will be centered around consumer demand for sustainability and value in line with convenience.
Reasons to Buy
  • Understand multiple themes and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

40 Pages
  • Executive Summary
    • Figure 1: The ecommerce value chain
    • Customer interface
    • Order management
    • Transaction processing
    • Fulfillment
    • After-sales service management
    • Data layer
    • Industry Trends
    • Figure 2: Thematic impact assessment
    • How ecommerce can address evolving online purchasing channels and the role of traditional retailers
    • How ecommerce can help address the challenge of consumer engagement
    • How ecommerce can help address the challenge of COVID-19
    • How ecommerce can help address the challenge of financial uncertainty
    • Case study 1: PepsiCo's snack delivery robots
    • Case study 2: Mars
    • Figure 3: Global ecommerce sales in consumer goods will reach $509 billion in 2025, from $355 billion in 2022
    • Figure 4: The ecommerce story
    • Leading ecommerce adopters in consumer
    • Leading ecommerce companies
    • Specialist ecommerce vendors in consumer
    • Glossary
    • GlobalData reports
    • Figure 5: Our five-step approach for generating a sector scorecard
  • About GlobalData
  • Contact Us

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