Thematic Research: Augmented Reality in Consumer Goods
Summary
This report analyses the role of augmented reality in the consumer goods sector. It offers an in-depth study of the AR value chain, before identifying the specific AR products that consumer companies can and will use to give them a competitive advantage and respond to the challenges posed by the pandemic. The report also assesses the state of the AR market by analyzing the jobs, filings, social media activity, M&A deals, and partnerships pertaining to both AR and the consumer sector.
AR is now more valuable than ever to consumer companies thanks to the pandemic. Social distancing measures caused a large increase in online purchases of FMCG, increasing the value of AR adverts and virtual try-on solutions, which improve online shopping experiences for consumers. The pandemic also disrupted consumer companies’ supply chains by limiting the number of employees willing or legally and medically able to work onsite in production facilities. As a result, AR-based remote guidance solutions have become more valuable. The metaverse is also causing consumer companies, particularly beauty brands, to re-evaluate the role of AR in the consumer sector.
Scope
- The pandemic has accelerated consumer companies’ adoption of AR.
- Of all consumer companies, beauty brands are investing the most in AR. This is because of the proven success of virtual try-on solutions for make-up and skincare products.
- The importance of AR in the consumer goods sector is likely to grow as both consumer and enterprise AR devices and experiences become more ubiquitous.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
- Executive Summary
- Players
- Consumer Challenges
- The Impact of Augmented Reality on Consumer
- How AR helps tackle the challenge of ESG
- How AR helps tackle the challenge of innovation and changing customer preferences
- How AR helps tackle the challenge of the future of work
- Case Studies
- PepsiCo releases an immersive AR experience
- Absolut Vodka launches a phygital bottle
- Monster Energy Ultra launches a new flavor in the first AR reveal of a beverage can
- Augmented Reality Timeline
- Market Size and Growth Forecasts
- AR software
- AR hardware
- Signals
- M&A trends
- Patent trends
- Augmented Reality Value Chain
- Semiconductors
- Central processing units
- Graphics processing units
- Vision processing units
- Image processors
- Communication chips
- Micro-electromechanical systems (MEMS)
- Memory chips
- Components
- Motion tracking
- Batteries
- Displays
- Cameras and 3D lenses
- Audio component
- Machine vision
- Devices
- Smartphones
- AR smart glasses
- AR headsets
- Platforms
- Artificial intelligence
- The impact of generative AI
- Apps and content
- Companies
- Leading augmented reality adopters in the consumer sector
- Leading augmented reality vendors
- Specialist augmented reality vendors in the consumer sector
- Sector Scorecards
- Consumer sector scorecard
- Who's who
- Thematic screen
- Valuation screen
- Risk screen
- Foodservice sector scorecard
- Who's who
- Thematic screen
- Valuation screen
- Risk screen
- Packaging sector scorecard
- Who's who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Key challenges currently facing the consumer sector.
- Table 2: M&A trends
- Table 3: Leading augmented reality adopters in the consumer sector
- Table 4: Leading augmented reality vendors
- Table 5: Specialist augmented reality vendors in the consumer sector
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Key players in augmented reality
- Figure 2: Consumers are extremely concerned about their personal financial situation
- Figure 3: Thematic investment matrix
- Figure 4: The immersive PepsiCo world
- Figure 5: Absolut Vodka's new phygital bottle
- Figure 6: Monster Energy's AR release of its new flavor
- Figure 7: The augmented reality story
- Figure 8: AR will become a $100 billion market by 2030
- Figure 9: Enterprise AR will continue to be more lucrative than the consumer market by 2030
- Figure 10: AR software will dominate the market over the forecast period
- Figure 11: The AR software market will generate $82 billion in revenue by 2030
- Figure 12: The AR hardware market will be worth $18 billion by 2030
- Figure 13: AR headsets will lead the AR hardware market
- Figure 14: Patent publications peaked at 402,644 in 2021
- Figure 15: The augmented reality value chain
- Figure 16: AR value chain – Semiconductors
- Figure 17: AR value chain – Components
- Figure 18: AR value chain – Devices
- Figure 19: AR value chain – Platforms
- Figure 20: AR value chain – Platforms - AI
- Figure 21: AR value chain – Apps and content
- Figure 22: Who does what in the consumer space?
- Figure 23: Thematic screen - Consumer sector scorecard
- Figure 24: Valuation screen - Consumer sector scorecard
- Figure 25: Risk screen - Consumer sector scorecard
- Figure 26: Who does what in the foodservice space?
- Figure 27: Thematic screen - Foodservice sector scorecard
- Figure 28: Valuation screen - Foodservice sector scorecard
- Figure 29: Risk screen - Foodservice sector scorecard
- Figure 30: Who does what in the packaging space?
- Figure 31: Thematic screen - Packaging sector scorecard
- Figure 32: Valuation screen - Packaging sector scorecard
- Figure 33: Risk screen - Packaging sector scorecard
- Figure 34: Our five-step approach for generating a sector scorecard
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