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Country Profile: Wine Sector in Venezuela

Country Profile: Wine Sector in Venezuela

Summary

Wine sector accounted for a volume share of 0.07% of the global market and 0.14% of the regional (Latin America) market, in 2016. The sector was valued at Bs2,739.8 million (US$30.8 million) in 2016 and is expected to grow at a CAGR of 2.1% during 2016-2021.Slowing economy, increasing average price of wine and increased tax on alcoholic beverages continue to impact growth in the Venezuelan Wine sector. Per capita consumption stood at 0.8literscompared to the global and Latin America levels of6.2liters and 6.7liters, respectively, in 2016.

Still Wine was the largest with value sales of Bs2,532 million (US$28.5 million) in 2016. The market is also expected to growth fastest at a CAGR of 2.2% during 2016-2021, compared to Sparkling Wine (1.1%) and Fortified Wine (1.1%).

Hypermarkets & Supermarkets was the leading distribution channel in the Venezuelan Wine sector, accounting for a total volume share of 43.3% in 2016. On-trade transactions and Food & Drinks Specialists accounted for volume shares of 31.7% and 18.4%, respectively, in the same year.

Glass is the most commonly used package material in the Venezuelan Wine sector. In 2016, it accounted for a share of 99.4%, followed by Paper & Board, with share of 0.6%,The consumption of Wine was higher among the male population compared to females, in 2016. In terms of consumption by age group, Older Consumers and Pre-Mid-Lifers together accounted for 54.1% share of consumption.

The top five brands in the Venezuelan Wine sector accounted for a 44.8% volume share in 2016. Santa Carolina, EtiquetaDorada, Castillo De Molina are the leading brands in the Venezuelan Wine sector.

The report Country Profile:

Wine Sector in Venezuela, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can..
Companies mentioned in this report:

Watt’s S.A., Viña San Pedro Tarapacá S.A., Bodegas Trapiche, Bodegas Pomar, C.A., Viña Concha y Toro, , Bodegas Marqués de Cáceres, La Huerta, LVMH Moët Hennessy , Cono Sur Vineyards & Winery, Freixenet (Dws) Ltd, Valdivieso Wines, EnaliaLtda

Scope
  • The Venezuelan Wine sector is forecast to register overall volume growth of 1.4% during 2016-2021
  • The Wine sector in Venezuela is forecast to grow at 2.1% CAGR in value terms during 2016-2021
  • Hypermarkets & Supermarkets is the largest distribution channel in the Venezuelan Wine sector
  • Santa Carolina accounts for the leading share in the Venezuelan Wine sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 2
3. Venezuela in the global and regional context 3
3.1. Venezuela’s share in the Global and Latin AmericanWine sector 3
3.2. Venezuela compared to other leadingcountries in Latin America 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Venezuela 5
4.2. Per capita consumption -Venezuela compared to Latin America and globally 6
4.3. Value and volume analysisof markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 12
5.4. Market analysis: Still Wine 14
6. Distribution analysis 16
6.1. Distribution channel share analysis: Wine 16
6.2. Distribution channel share analysis: Fortified Wine 17
6.3. Distribution channel share analysis: Sparkling Wine 18
6.4. Distribution channel share analysis: Still Wine 19
7. Competitive landscape 20
7.1. Brand share analysis by sector 20
7.2. Brand share analysis by markets 22
7.3. Brand share analysis by category 25
7.3.1. Fortified Wine 25
7.3.2. Sparkling Wine 26
7.3.3. Still Wine 28
8. Packaging analysis 30
8.1. Packaging share and growth analysis by package material 30
8.2. Packaging share analysis by package material 31
8.3. Packaging share and growth analysis by pack type 32
8.4. Packaging share analysis by pack type 33
8.5. Packaging share and growth analysis by closure type 34
8.6. Packaging share analysis by closure type 35
8.7. Packaging share and growth analysis by primary outer type 36
8.8. Packaging share analysis by primary outer type 37
9. Macroeconomic analysis 38
9.1. GDP per Capita 41
9.2. Population and population growth 42
9.3. Consumer Price Index 43
9.4. Population breakdown by age 44
10. Consumergraphics 45
10.1. Consumption by Gender 45
10.2. Consumption by Age 46
10.3. Consumption by Education 47
10.4. Consumption by Degree of Urbanization 48
11. Methodology 49
12. Definitions 50
13. Appendix 53
14. About GlobalData 61
15. Disclaimer 62
16. Contact Us 63
List of Tables
Table 1: Volume share of Venezuela in the global and Latin America Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of Fortified Wine market by categories, 2011-2021 11
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 11
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 13
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 13
Table 7: Value analysis of Still Wine market by categories, 2011-2021 15
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 15
Table 9: Brand Volume - Wine sector, 2016 21
Table 10: Brand Volume - Fortified Wine market, 2016 22
Table 11: Brand Volume - Sparkling Wine market, 2016 23
Table 12: Brand Volume - Still Wine market, 2016 24
Table 13: Brand Volume - Port category 25
Table 14: Brand Volume - Sherry category 25
Table 15: Brand Volume - Cava category, 2016 26
Table 16: Brand Volume - Champagne category, 2016 26
Table 17: Brand Volume - Other Sparkling Wine category, 2016 26
Table 18: Brand Volume - Red Wine category, 2016 28
Table 19: Brand Volume - Rose Wine category, 2016 29
Table 20: Brand Volume - White Wine category, 2016 29
Table 21: Use of primary outer type by markets (in pack units), 2016 37
Table 22: Consumption of Wine by gender and markets (Million Liters, 2016) 45
Table 23: Consumption of Wine by age and markets (Million Liters, 2016) 46
Table 24: Consumption of Wine by education and markets (Million Liters, 2016) 47
Table 25: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 48
Table 26: Market Definitions 50
Table 27: Category Definitions 51
Table 28: Channel Definitions 52
Table 29: Market Value for Fortified Wine - by category (Bs Million) 2011-2021 53
Table 30: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 53
Table 31: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 54
Table 32: Market Value for Sparkling Wine - by category (Bs Million) 2011-2021 54
Table 33: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 55
Table 34: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 55
Table 35: Market Value for Still Wine - by category (Bs Million) 2011-2021 56
Table 36: Market Value for Still Wine - by category (US$ Million) 2011-2021 56
Table 37: Market Volume for Still Wine - by category (Million Liters) 2011-2021 57
Table 38: Wine Sales Distribution in Venezuela - by Markets (Million Liters), 2016 57
Table 39: Package Material (in Million pack units) 57
Table 40: Pack Type (in Million pack units) 58
Table 41: Closure Type (in Million pack units) 58
Table 42: Primary Outer Type (in Million pack units) 59
Table 43: Exchange Rates: (US$-Bs), 2011-2021 59
Table 44: GDP Per Capita (Bs), 2011-2016 59
Table 45: Population, 2011-2016 60
Table 46: Consumer Price Index, 2011-2016 60
Table 47: Age Profile (Millions of Persons) 60
List of Figures
Figure 1: Venezuela compared to other top four countries in Latin America - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption*in Venezuela compared to global and Latin American average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Venezuela compared to global and Latin Americanaverage, 2016 9
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021 12
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021 14
Figure 9: Distribution channel share (Volume), Wine, 2011-2016 16
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016 17
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016 19
Figure 13: Leading brands in the Venezuelan Wine sector, volume share, 2016 20
Figure 14: Leading brands in the Fortified Wine market, volume share, 2016 22
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016 23
Figure 16: Leading brands in the Still Wine market, volume share, 2016 24
Figure 17: Packaging share and growth analysis by package material, 2011-2021 30
Figure 18: Use of package material by markets (in pack units), 2016 31
Figure 19: Packaging share and growth analysis by pack type, 2011-2021 32
Figure 20: Use of pack type by markets (in pack units), 2016 33
Figure 21: Packaging share and growth analysis by closure type, 2011-2021 34
Figure 22: Use of closure type by markets (in pack units), 2016 35
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021 36
Figure 24: Relative comparison of countries based on PEST analysis 38
Figure 25: Venezuela’s GDP per capita, 2011-2016 41
Figure 26: Population growth in Venezuela, 2011-2016 42
Figure 27: Consumer Price Index, Venezuela, 2010-2016 43
Figure 28: Age Profile, Venezuela, 2016 44
Figure 29: Consumption of Wine by gender, Venezuela, 2016 45
Figure 30: Consumption of Wine by age, Venezuela, 2016 46
Figure 31: Consumption of Wine by education, Venezuela, 2016 47
Figure 32: Consumption of Wine by degree of urbanization, Venezuela, 2016 48
Figure 33: About GlobalData 61

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