Country Profile: Wine Sector in Chile

1. Report Scope

2. Executive summary

3. Chile in the global and regional context

3.1. Chile’s share in the Global and Latin American Wine sector

3.2. Chile compared to other leading countries in Latin America

4. Market size analysis - Wine sector

4.1. Value and volume analysis - Wine sector in Chile

4.2. Per capita consumption - Chile compared to Latin America and globally

4.3. Extent to which consumers are trading up/down

4.4. Value and volume analysis of markets in the Wine sector

4.5. Growth analysis by markets

5. Market and category analysis

5.1. Per capita consumption analysis by markets

5.2. Market analysis: Fortified Wine

5.3. Market analysis: Sparkling Wine

5.4. Market analysis: Still Wine

6. Distribution analysis

6.1. Distribution channel share analysis: Wine

6.2. Distribution channel share analysis: Fortified Wine

6.3. Distribution channel share analysis: Sparkling Wine

6.4. Distribution channel share analysis: Still Wine

7. Competitive landscape

7.1. Brand share analysis by sector

7.2. Brand share analysis by markets

7.3. Brand share analysis by category

7.3.1. Fortified Wine

7.3.2. Sparkling Wine

7.3.3. Still Wine

8. Packaging analysis

8.1. Packaging share and growth analysis by package material

8.2. Packaging share analysis by package material

8.3. Packaging share and growth analysis by pack type

8.4. Packaging share analysis by pack type

8.5. Packaging share and growth analysis by closure type

8.6. Packaging share analysis by closure type

8.7. Packaging share and growth analysis by primary outer type

8.8. Packaging share analysis by primary outer type

9. Macroeconomic analysis

9.1. GDP per Capita

9.2. Population and population growth

9.3. Consumer Price Index

9.4. Population breakdown by age

10. Consumergraphics

10.1. Consumption by Gender

10.2. Consumption by Age

10.3. Consumption by Education

10.4. Consumption by Degree of Urbanization

11. Methodology

12. Definitions

13. Appendix

14. About GlobalData

15. Disclaimer

16. Contact Us

List of Tables

Table 1: Volume share of Chile in the global and Latin America Wine sector, 2011-2021

Table 2: Growth analysis by markets, 2016-2021

Table 3: Value analysis by of Fortified Wine market categories, 2011-2021

Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021

Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021

Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021

Table 7: Value analysis of Still Wine market by categories, 2011-2021

Table 8: Volume analysis of Still Wine market by categories, 2011-2021

Table 9: Brand Volume - Wine sector, 2016

Table 10: Brand Volume - Fortified Wine market, 2016

Table 11: Brand Volume - Sparkling Wine market, 2016

Table 12: Brand Volume - Still Wine market, 2016

Table 13: Brand Volume - Port category

Table 14: Brand Volume - Sherry category

Table 15: Brand Volume - Other Sparkling Wine category, 2016

Table 16: Brand Volume - Red Wine category, 2016

Table 17: Brand Volume - Rose Wine category, 2016

Table 18: Brand Volume - White Wine category, 2016

Table 19: Consumption of Wine by gender and markets (Million Liters, 2016)

Table 20: Consumption of Wine by age and markets (Million Liters, 2016)

Table 21: Consumption of Wine by education and markets (Million Liters, 2016)

Table 22: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016)

Table 23: Market Definitions

Table 24: Category Definitions

Table 25: Channel Definitions

Table 26: Market Value for Fortified Wine - by category (CLP$ Million) 2011-2021

Table 27: Market Value for Fortified Wine - by category (US$ Million) 2011-2021

Table 28: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021

Table 29: Market Value for Sparkling Wine - by category (CLP$ Million) 2011-2021

Table 30: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021

Table 31: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021

Table 32: Market Value for Still Wine - by category (CLP$ Million) 2011-2021

Table 33: Market Value for Still Wine - by category (US$ Million) 2011-2021

Table 34: Market Volume for Still Wine - by category (Million Liters) 2011-2021

Table 35: Components of change - by Market

Table 36: Wine Sales Distribution in Chile - by Markets (Million Liters), 2016

Table 37: Package Material (in Million pack units)

Table 38: Pack Type (in Million pack units)

Table 39: Closure Type (in Million pack units)

Table 40: Primary Outer Type (in Million pack units)

Table 41: Exchange Rates: (US$-CLP$), 2011-2021

Table 42: GDP Per Capita (CLP$)

Table 43: Population

Table 44: Consumer Price Index

Table 45: Age Profile (Millions of Persons)

List of Figures

Figure 1: Chile compared to other top four countries in Latin America - market size, growth, and competitive landscape

Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021

Figure 3: Per capita consumption in Chile* compared to global and Latin American average, 2011-2021

Figure 4: Degree of trading up/down in the Chilean Wine sector, 2015-2016

Figure 5: Value and volume growth analysis by markets, 2016-2021

Figure 6: Per capita consumption (by markets) in Chile* compared to global and Latin American average, 2016

Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021

Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021

Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021

Figure 10: Distribution channel share (Volume), Wine, 2011-2016

Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016

Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016

Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016

Figure 14: Leading brands in the Chilean Wine sector, volume share, 2016

Figure 15: Leading brands in the Fortified Wine market, volume share, 2016

Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016

Figure 17: Leading brands in the Still Wine market, volume share, 2016

Figure 18: Packaging share and growth analysis by package material, 2011-2021

Figure 19: Use of package material by markets (in pack units), 2016

Figure 20: Packaging share and growth analysis by pack type, 2011-2021

Figure 21: Use of pack type by markets (in pack units), 2016

Figure 22: Packaging share and growth analysis by closure type, 2011-2021

Figure 23: Use of closure type by markets (in pack units), 2016

Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021

Figure 25: Use of primary outer type by markets (in pack units), 2016

Figure 26: Relative comparison of countries based on PEST analysis

Figure 27: Chile’s GDP per capita, 2011-2016

Figure 28: Population growth in Chile, 2011-2016

Figure 29: Consumer Price Index, Chile, 2010-2016

Figure 30: Age Profile, Chile, 2016

Figure 31: Consumption of Wine by gender, Chile, 2016

Figure 32: Consumption of Wine by age, Chile, 2016

Figure 33: Consumption of Wine by education, Chile, 2016

Figure 34: Consumption of Wine by degree of urbanization, Chile, 2016

Figure 35: About GlobalData

Country Profile: Wine Sector in Chile

Summary

Chilean Wine sector accounted for a volume share of 1.3% of the global market and 16.6% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 3.5% during 2016-2021.The sector is expected to register moderate growth during the forecast period, majorly driven by middle age consumers. Per capita consumption stood at 22.3 liters compared to the global and Latin America levels of 6.2 liters and 6.7 liters, respectively, in 2016.

Still Wine was the largest with value sales of CLP$1,730,291.0Million (US$2557.8Million) in 2016. Fortified Wine market is expected to grow the fastest at a CAGR of 5.9% during 2016-2021, compared to Sparkling Wine (3.8%) and Still Wine.

Food & Drinks Specialists was the leading distribution channel in the Chilean Wine sector, accounting for a total volume share of 32.5% in 2016. It was followed by Hypermarkets & Supermarkets with a 29.6% volume share, while On-trade transactions accounted for a 28.7% share in the same year. Glass is the most commonly used package material in the Chilean Wine sector. In 2016, it accounted for a volume share of 64%, followed by Paper & Board and Rigid Metal, with shares of 35.8% and 0.2% respectively.

Misiones de Rengo is the leading volume brand in the Chilean Wine sector. The top five brands in the Chilean Wine sector accounted for a 57.6% volume share in the same year. The consumption of Wine was higher among the female population in 2016 compared to males. In terms of consumption by age group, Older Consumers accounted for the largest share of 40.4%, followed by Pre-Mid-Lifers with18.5% of share.

The report Country Profile: Wine Sector in Chile provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

• Market data: Overall market value and volume data with growth analysis for 2011-2021.
• Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
• Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
• Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Companies mentioned in this report: Garvey Wineries, Gonzalez Byass S.A., Mitjans S.A., Quinta Ferreira Estate Winery, The Osborne Group, Ambassador, Bacardi Limited, Valdivieso Wines, Vina Undurraga, Misiones De Rengo, Santa Rita Vineyards, VIÑA CONO SUR S.A.

Scope

• The Wine sector in Chile is forecast to grow at 3.5% CAGR in value terms during 2016-2021
• Per capita consumption of Still Wine and Sparkling Wine is high in Chile compared to global and regional levels
• Food & Drinks Specialists is the largest distribution channel in the Chilean Wine sector
• Misiones de Rengo accounts for the leading share in the Chilean Wine sector
• Glass is the most commonly used package material in the Chilean Wine sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.