Country Profile: Wine Sector in Chile

Country Profile: Wine Sector in Chile

Summary

Chilean Wine sector accounted for a volume share of 1.3% of the global market and 16.6% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 3.5% during 2016-2021.The sector is expected to register moderate growth during the forecast period, majorly driven by middle age consumers. Per capita consumption stood at 22.3 liters compared to the global and Latin America levels of 6.2 liters and 6.7 liters, respectively, in 2016.

Still Wine was the largest with value sales of CLP$1,730,291.0Million (US$2557.8Million) in 2016. Fortified Wine market is expected to grow the fastest at a CAGR of 5.9% during 2016-2021, compared to Sparkling Wine (3.8%) and Still Wine.

Food & Drinks Specialists was the leading distribution channel in the Chilean Wine sector, accounting for a total volume share of 32.5% in 2016. It was followed by Hypermarkets & Supermarkets with a 29.6% volume share, while On-trade transactions accounted for a 28.7% share in the same year. Glass is the most commonly used package material in the Chilean Wine sector. In 2016, it accounted for a volume share of 64%, followed by Paper & Board and Rigid Metal, with shares of 35.8% and 0.2% respectively.

Misiones de Rengo is the leading volume brand in the Chilean Wine sector. The top five brands in the Chilean Wine sector accounted for a 57.6% volume share in the same year. The consumption of Wine was higher among the female population in 2016 compared to males. In terms of consumption by age group, Older Consumers accounted for the largest share of 40.4%, followed by Pre-Mid-Lifers with18.5% of share.

The report Country Profile: Wine Sector in Chile provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

• Market data: Overall market value and volume data with growth analysis for 2011-2021.
• Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
• Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
• Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Companies mentioned in this report: Garvey Wineries, Gonzalez Byass S.A., Mitjans S.A., Quinta Ferreira Estate Winery, The Osborne Group, Ambassador, Bacardi Limited, Valdivieso Wines, Vina Undurraga, Misiones De Rengo, Santa Rita Vineyards, VIÑA CONO SUR S.A.

Scope

• The Wine sector in Chile is forecast to grow at 3.5% CAGR in value terms during 2016-2021
• Per capita consumption of Still Wine and Sparkling Wine is high in Chile compared to global and regional levels
• Food & Drinks Specialists is the largest distribution channel in the Chilean Wine sector
• Misiones de Rengo accounts for the leading share in the Chilean Wine sector
• Glass is the most commonly used package material in the Chilean Wine sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.