Country Profile: Spirits Sector in Chile

Country Profile: Spirits Sector in Chile

Summary

Chilean Spirits Sector accounted for a volume share of 0.43% of the global market and 5.6% of the regional (Latin America) market, in 2016. The Sector is expected to grow at a CAGR of 7.9% during 2016-2021. Large young population base, increase in employment rate coupled with rising consumer spending, are expected to drive the Chilean Spirits sector. Per capita consumption stood at 7.6 liters compared to the global and Latin America levels of 6.4 liters and 6.7 liters, respectively, in 2016.

Specialty Spirits was the largest with value sales of CLP$747,292.9 Million (US$1,104.7 Million) in 2016. Vodka is expected to grow fastest at a CAGR of 16.5% compared to Rum, Specialty Spirits (8.4%), Liqueurs, Gin & Genever, Whiskey, Brandy (5.2%), and Tequila & Mezcal.

Food & Drinks Specialists accounted for the largest volume share of 35.7% in the distribution of Spirits. It was followed by On-trade transactions and Hypermarkets & Supermarkets with shares of 31.7% and 24.8%, respectively, in the same year. Glass is the most commonly used package material in the Chilean Spirits Sector. In 2016, it accounted for a share of 99.9%, followed by Rigid Metal with share of 0.1%.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Chilean consumers who received Tertiary education. In terms of consumption by age group, older young adults and early young adults together accounted for 45.6% share of consumption. The top five brands in the Chilean Spirits Sector accounted for 20.3% volume share in 2016. Capel, Flor De Caña and Maddero are the leading brands in the Chilean Spirits sector.

The report Country Profile: Spirits Sector in Chile provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

• Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
• Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.

Companies mentioned in this report: Cooperativa Agricola Pisquera Elqui Limitada, Compañia Licorera De Nicaragua, S.A., Maddero, Compañia Pisquera de Chile, Ron Abuelo , Pisco Bauza, Diageo PLC, UK, Pernod Ricard SA, Bacardi Limited, Cooperativa Agricola Pisquera Elqui Limitada.

Scope

• The Spirits sector in Chile is forecast to grow at 7.9% CAGR in value terms during 2016-2021
• Per capita consumption in Specialty Spirits market is high in Chile compared to other markets
• Food & Drinks Specialists is the largest distribution channel in the Chilean Spirts sector
• Cooperativa Agricola Pisquera Elqui Limitada accounts for the leading share in the Chilean Spirits sector
• Glass is the most commonly used package material in the Chilean Spirits sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.