Country Profile: Spirits Sector in Chile
Summary
Chilean Spirits Sector accounted for a volume share of 0.43% of the global market and 5.6% of the regional (Latin America) market, in 2016. The Sector is expected to grow at a CAGR of 7.9% during 2016-2021. Large young population base, increase in employment rate coupled with rising consumer spending, are expected to drive the Chilean Spirits sector. Per capita consumption stood at 7.6 liters compared to the global and Latin America levels of 6.4 liters and 6.7 liters, respectively, in 2016.
Specialty Spirits was the largest with value sales of CLP$747,292.9 Million (US$1,104.7 Million) in 2016. Vodka is expected to grow fastest at a CAGR of 16.5% compared to Rum, Specialty Spirits (8.4%), Liqueurs, Gin & Genever, Whiskey, Brandy (5.2%), and Tequila & Mezcal.
Food & Drinks Specialists accounted for the largest volume share of 35.7% in the distribution of Spirits. It was followed by On-trade transactions and Hypermarkets & Supermarkets with shares of 31.7% and 24.8%, respectively, in the same year. Glass is the most commonly used package material in the Chilean Spirits Sector. In 2016, it accounted for a share of 99.9%, followed by Rigid Metal with share of 0.1%.
Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Chilean consumers who received Tertiary education. In terms of consumption by age group, older young adults and early young adults together accounted for 45.6% share of consumption. The top five brands in the Chilean Spirits Sector accounted for 20.3% volume share in 2016. Capel, Flor De Caña and Maddero are the leading brands in the Chilean Spirits sector.
The report Country Profile: Spirits Sector in Chile provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.
Companies mentioned in this report: Cooperativa Agricola Pisquera Elqui Limitada, Compañia Licorera De Nicaragua, S.A., Maddero, Compañia Pisquera de Chile, Ron Abuelo , Pisco Bauza, Diageo PLC, UK, Pernod Ricard SA, Bacardi Limited, Cooperativa Agricola Pisquera Elqui Limitada.
Scope- The Spirits sector in Chile is forecast to grow at 7.9% CAGR in value terms during 2016-2021
- Per capita consumption in Specialty Spirits market is high in Chile compared to other markets
- Food & Drinks Specialists is the largest distribution channel in the Chilean Spirts sector
- Cooperativa Agricola Pisquera Elqui Limitada accounts for the leading share in the Chilean Spirits sector
- Glass is the most commonly used package material in the Chilean Spirits sector.
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope
- 2. Executive summary
- 3. Chile in the global and regional context
- 3.1. Chile’s share in the Global and Latin American Spirits Sector
- 3.2. Chile compared to other leading countries in Latin America
- 4. Market size analysis - Spirits Sector
- 4.1. Value and volume analysis - Spirits Sector in Chile
- 4.2. Per capita consumption - Chile compared to Latin America and globally
- 4.3. Extent to which consumers are trading up/down
- 4.4. Value and volume analysis of markets in the Spirits Sector
- 4.5. Growth analysis by markets
- 5. Market and category analysis
- 5.1. Per capita consumption analysis by markets
- 5.2. Market analysis: Brandy
- 5.3. Market analysis: Gin & Genever
- 5.4. Market analysis: Liqueurs
- 5.5. Market analysis: Rum
- 5.6. Market analysis: Specialty Spirits
- 5.7. Market analysis: Tequila & Mezcal
- 5.8. Market analysis: Vodka
- 5.9. Market analysis: Whiskey
- 6. Distribution analysis
- 6.1. Distribution channel share analysis: Spirits
- 6.2. Distribution channel share analysis: Brandy
- 6.3. Distribution channel share analysis: Gin & Genever
- 6.4. Distribution channel share analysis: Liqueurs
- 6.5. Distribution channel share analysis: Rum
- 6.6. Distribution channel share analysis: Specialty Spirits
- 6.7. Distribution channel share analysis: Tequila & Mezcal
- 6.8. Distribution channel share analysis: Vodka
- 6.9. Distribution channel share analysis: Whiskey
- 7. Competitive landscape
- 7.1. Brand share analysis by Sector
- 7.2. Brand share analysis by markets
- 7.3. Brand share analysis by category
- 7.3.1. Brandy
- 7.3.2. Liqueurs
- 7.3.3. Rum
- 7.3.4. Specialty Spirits
- 7.3.5. Vodka
- 7.3.6. Whiskey
- 8. Packaging analysis
- 8.1. Packaging share and growth analysis by package material
- 8.2. Packaging share analysis by package material
- 8.3. Packaging share and growth analysis by pack type
- 8.4. Packaging share analysis by pack type
- 8.5. Packaging share and growth analysis by closure type
- 8.6. Packaging share analysis by closure type
- 8.7. Packaging share and growth analysis by primary outer type
- 8.8. Packaging share analysis by primary outer type
- 9. Macroeconomic analysis
- 9.1. GDP per Capita
- 9.2. Population and population growth
- 9.3. Consumer Price Index
- 9.4. Population breakdown by age
- 10. Consumergraphics
- 10.1. Consumption by Gender
- 10.2. Consumption by Age
- 10.3. Consumption by Education
- 10.4. Consumption by Urbanization
- 11. Methodology
- 12. Definitions
- 13. Appendix
- 14. About GlobalData
- 15. Disclaimer
- 16. Contact Us
- List of Tables
- Table 1: Volume share of Chile in the global and Latin America Spirits Sector, 2011-2021
- Table 2: Growth analysis by markets, 2016-2021
- Table 3: Value analysis by of Brandy market categories, 2011-2021
- Table 4: Volume analysis of Brandy market by categories, 2011-2021
- Table 5: Value analysis of Liqueurs market by categories, 2011-2021
- Table 6: Volume analysis of Liqueurs market by categories, 2011-2021
- Table 7: Value analysis by of Rum market categories, 2011-2021
- Table 8: Volume analysis of Rum market by categories, 2011-2021
- Table 9: Value analysis of Speciality Spirits market by categories, 2011-2021
- Table 10: Volume analysis of Speciality Spirits market by categories, 2011-2021
- Table 11: Value analysis by of Vodka market categories, 2011-2021
- Table 12: Volume analysis of Vodka market by categories, 2011-2021
- Table 13: Value analysis of Whiskey market by categories, 2011-2021
- Table 14: Volume analysis of Whiskey market by categories, 2011-2021
- Table 15: Brands- by Sector Volume, 2016
- Table 16: Brand Volume - Brandy market, 2016
- Table 17: Brand Volume - Gin & Genever market, 2016
- Table 18: Brand Volume - Liqueurs market, 2016
- Table 19: Brand Volume - Rum market, 2016
- Table 20: Brand Volume - Specialty Spirits market, 2016
- Table 21: Brand Volume - Tequila & Mezcal market, 2016
- Table 22: Brand Volume - Vodka market, 2016
- Table 23: Brand Volume - Whiskey market, 2016
- Table 24: Brand Volume - Other Grape Brandy category, 2016
- Table 25: Brand Volume - Bitters category, 2016
- Table 26: Brand Volume - Cream Liqueurs category, 2016
- Table 27: Brand Volume - Fruit Liqueurs category, 2016
- Table 28: Brand Volume - Other Liqueurs category, 2016
- Table 29: Brand Volume - Dark Rum category, 2016
- Table 30: Brand Volume - Light Rum category, 2016
- Table 31: Brand Volume - Other Specialty Spirits category, 2016
- Table 32: Brand Volume - Flavored Vodka category, 2016
- Table 33: Brand Volume - Unflavored Vodka category, 2016
- Table 34: Brand Volume - American Whiskey category, 2016
- Table 35: Brand Volume - Scotch Whisky category, 2016
- Table 36: Brand Volume - Other Whiskey category, 2016
- Table 37: Consumption of Spirits by gender and markets (Million Liters, 2016)
- Table 38: Consumption of Spirits by age and markets (Million Liters, 2016)
- Table 39: Consumption of Spirits by education and markets (Million Liters, 2016)
- Table 40: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016)
- Table 41: Market Definitions
- Table 42: Category Definitions
- Table 43: Channel Definitions
- Table 44: Market Value for Brandy - by category (CLP$ Million) 2011-2021
- Table 45: Market Value for Brandy - by category (US$ Million) 2011-2021
- Table 46: Market Volume for Brandy - by category (Million Liters) 2011-2021
- Table 47: Market Value for Liqueurs - by category (CLP$ Million) 2011-2021
- Table 48: Market Value for Liqueurs - by category (US$ Million) 2011-2021
- Table 49: Market Volume for Liqueurs - by category (Million Liters) 2011-2021
- Table 50: Market Value for Rum - by category (CLP$ Million) 2011-2021
- Table 51: Market Value for Rum - by category (US$ Million) 2011-2021
- Table 52: Market Volume for Rum - by category (Million Liters) 2011-2021
- Table 53: Market Value for Specialty Spirits - by category (CLP$ Million) 2011-2021
- Table 54: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021
- Table 55: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021
- Table 56: Market Value for Vodka - by category (CLP$ Million) 2011-2021
- Table 57: Market Value for Vodka - by category (US$ Million) 2011-2021
- Table 58: Market Volume for Vodka - by category (Million Liters) 2011-2021
- Table 59: Market Value for Whiskey - by category (CLP$ Million) 2011-2021
- Table 60: Market Value for Whiskey - by category (US$ Million) 2011-2021
- Table 61: Market Volume for Whiskey - by category (Million Liters) 2011-2021
- Table 62: Components of change - by Market
- Table 63: Spirits Sales Distribution in Chile - by Markets (Million Liters), 2016
- Table 64: Package Material (in Million pack units)
- Table 65: Pack Type (in Million pack units)
- Table 66: Closure Type (in Million pack units)
- Table 67: Primary Outer Type (in Million pack units)
- Table 68: Exchange Rates: (US$-CLP$), 2011-2021
- Table 69: GDP Per Capita (CLP$)
- Table 70: Population
- Table 71: Consumer Price Index
- Table 72: Age Profile (Millions of Persons)
- List of Figures
- Figure 1: Chile compared to other top four countries in Latin America - market size, growth, and competitive landscape
- Figure 2: Market size analysis by value and volume, Spirits Sector, 2011-2021
- Figure 3: Per capita consumption* in Chile compared to global and Latin American average, 2011-2021
- Figure 4: Degree of trading up/down in the Chilean Spirits Sector, 2015-2016
- Figure 5: Value and volume growth analysis by markets, 2016-2021
- Figure 6: Per capita consumption* (by markets) in Chile compared to global and Latin American average, 2016
- Figure 7: Value and volume growth analysis, Brandy market, 2011-2021
- Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021
- Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021
- Figure 10: Value and volume growth analysis, Rum market, 2011-2021
- Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021
- Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021
- Figure 13: Value and volume growth analysis, Vodka market, 2011-2021
- Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021
- Figure 15: Distribution channel share (Volume), Spirits, 2011-2016
- Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016
- Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016
- Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016
- Figure 19: Distribution channel share (Volume), Rum market, 2011-2016
- Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016
- Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016
- Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016
- Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016
- Figure 24: Leading brands in the Chilean Spirits Sector, volume share, 2016
- Figure 25: Leading brands in the Brandy market, volume share, 2016
- Figure 26: Leading brands in the Gin & Genever market, volume share, 2016
- Figure 27: Leading brands in the Liqueurs market, volume share, 2016
- Figure 28: Leading brands in the Rum market, volume share, 2016
- Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016
- Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016
- Figure 31: Leading brands in the Vodka market, volume share, 2016
- Figure 32: Leading brands in the Whiskey market, volume share, 2016
- Figure 33: Packaging share and growth analysis by package material, 2011-2021
- Figure 34: Use of package material by markets (in pack units), 2016
- Figure 35: Packaging share and growth analysis by pack type, 2011-2021
- Figure 36: Use of pack type by markets (in pack units), 2016
- Figure 37: Packaging share and growth analysis by closure type, 2011-2021
- Figure 38: Use of closure type by markets (in pack units), 2016
- Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021
- Figure 40: Use of primary outer type by markets (in pack units), 2016
- Figure 41: Relative comparison of countries based on PEST analysis
- Figure 42: Chile’s GDP per capita, 2011-2016
- Figure 43: Population growth in Chile, 2011-2016
- Figure 44: Consumer Price Index, Chile, 2010-2016
- Figure 45: Age Profile, Chile, 2016
- Figure 46: Consumption of Spirits by Gender, Chile, 2016
- Figure 47: Consumption of Spirits by age, Chile, 2016
- Figure 48: Consumption of Spirits by education, Chile, 2016
- Figure 49: Consumption of Spirits by urbanization, Chile, 2016
- Figure 50: About GlobalData