Canadian Spirits sector accounted for a volume share of 0.9% of the global market and 9.5% of the regional (North America) market, in 2016. The sector is expected to grow at a CAGR of 4.8% during 2016-2021. Improving economic activity boosted by fiscal reforms and the subsequent rise in disposable incomes is prompting consumers to enjoy indulging in new and elevated experiences such as drinking with friends and family. Per capita consumption stood at 7.5 liters compared to the global and North America levels of 6.4 and 6.3 liters, respectively, in 2016.
Whiskey was the largest with value sales of C$3,603.2 Million (US$2,718 Million) in 2016. Specialty Spirits is expected to grow the fastest at a CAGR of 8.3% compared to Brandy, Gin & Genever, Liqueurs (7.1%), Rum, Tequila & Mezcal (6%), Vodka and Whiskey.
Food & Drinks Specialists accounted for the largest volume share of 43.2% in the distribution of Spirits in 2016. It was followed by Hypermarkets & Supermarkets and On-trade transactions with shares of 31.6% and 18%, respectively, in the same year. Glass is the most commonly used package material in the Canadian Spirits sector. In 2016, it accounted for a volume share of 91.4%, followed by Rigid Plastics and Rigid Metal with shares of 8.5% and 0.1% respectively.
Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Canadian consumers who received Tertiary education in the same year. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for 52.7% share of consumption in 2016. The top five brands in the Canadian Spirits sector accounted for 24.8% volume share in 2016.
The report Country Profile: Spirits Sector in Canada provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.
Companies mentioned in this report: Diageo PLC, UK, Bacardi Limited, Constellation Brands, Inc., Pernod Ricard SA, SUNTORY HOLDINGS LIMITED., Corby Distilleries ltd, Tanduay Distillers, Inc., William Grant & Sons Ltd., Iceberg Vodka Corporation, Bacardi Limited, Davide Campari-Milano S.p.A.
The per capita consumption of Spirits is higher in Canada compared to the global and regional levels
Per capita consumption of Whiskey is the highest in the Canadian Spirits sector
Food & Drinks Specialists accounted for the leading share in the distribution of Spirits in Canada
Smirnoff accounts for the leading share in the Canadian Spirits sector
Glass is the most commonly used package material in the Canadian Spirits sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.