Country Profile: Prepared Meals sector in Norway
Summary
The Norwegian Prepared Meals sector is led by Ready Meals market in both value and volume terms and also expected to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets stores accounted to the largest share of distribution for Prepared Meals in the country. Flexible Packaging is the most commonly used packaging material in the sector. Grandiosa, Stabburet, Fjordland and Big One are the leading market players in the Norwegian Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
- The Prepared Meals sector in Norway is forecast to grow at 2.2% during 2016-2021.
- Ready Meals is the largest value and volume market in the Prepared Meals sector.
- Hypermarkets & Supermarkets is the leading distribution channel for the Norway Prepared Meals sector, accounting for a total value share of 66.7% in 2016.
- Grandiosa is the leading brand with value and volume shares of 14.9% and 14.6% respectively, in 2016.
- Flexible Packaging is the most commonly used packaging material, followed by Rigid Plastics.
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. REPORT SCOPE
- 2. EXECUTIVE SUMMARY
- 3. NORWAY IN ITS REGIONAL CONTEXT
- 3.1. NORWAY’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR
- 3.2. NORWAY COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION
- 4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR
- 4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN NORWAY
- 4.2. PER CAPITA CONSUMPTION ANALYSIS - NORWAY COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION
- 4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE NORWEGIAN PREPARED MEALS SECTOR
- 4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS
- 4.5. GROWTH ANALYSIS BY MARKETS
- 5. MARKET AND CATEGORY ANALYSIS
- 5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS
- 5.2. MARKET ANALYSIS: MEAL KITS
- 5.4. MARKET ANALYSIS: PIZZA
- 5.5. MARKET ANALYSIS: READY MEALS
- 6. DISTRIBUTION ANALYSIS
- 6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS
- 6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS
- 6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA
- 6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS
- 7. COMPETITIVE LANDSCAPE
- 7.1. BRAND SHARE ANALYSIS BY SECTOR
- 7.2. BRAND SHARE ANALYSIS BY MARKETS
- 7.3. BRAND SHARE ANALYSIS BY CATEGORY
- 7.3.1. Meal Kits
- 7.3.2. Pizza
- 7.3.3. Ready Meals
- 7.4. PRIVATE LABEL SHARE ANALYSIS
- 8. HEALTH & WELLNESS ANALYSIS
- 8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS
- 8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES
- 8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS
- 8.4. LEADING COMPANIES IN NORWEGIAN PREPARED MEALS SECTOR
- 9. PACKAGING ANALYSIS
- 9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR
- 9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKET
- 9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR
- 9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKET
- 9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR
- 9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKET
- 9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR
- 9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKET
- 10. MACROECONOMIC ANALYSIS
- 10.1. GDP PER CAPITA
- 10.2. POPULATION AND POPULATION GROWTH
- 10.3. CONSUMER PRICE INDEX
- 10.4. POPULATION BREAKDOWN BY AGE
- 11. METHODOLOGY
- 12. DEFINITIONS
- 13. APPENDIX
- 14. ABOUT GLOBALDATA
- 15. DISCLAIMER
- 16. CONTACT US
- List of Tabless
- TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021
- TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR
- TABLE 3:BRAND VALUE AND VOLUME-MEAL KITS MARKET
- TABLE 4:BRAND VALUE AND VOLUME-PIZZA MARKET
- TABLE 5:BRAND VALUE AND VOLUME-READY MEALS MARKET
- TABLE 6:BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY
- TABLE 9:BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY
- TABLE 10:BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY
- TABLE 11:BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY
- TABLE 12:BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY
- TABLE 13:BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY
- TABLE 14: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS
- TABLE 15: MARKET DEFINITIONS
- TABLE 16: CATEGORY DEFINITIONS
- TABLE 17: CHANNEL DEFINITIONS
- TABLE 18: MARKET VALUE-BY CATEGORY (NKR MILLIONS), 2011-2021
- TABLE 19:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021
- TABLE 20: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021
- TABLE 21: PREPARED MEALS SALES DISTRIBUTION IN NORWAY-BY MARKET (NKR MILLION) 2016
- TABLE 22: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN NORWAY (NKR MILLION)
- TABLE 23: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN NORWAY (NKR MILLION)
- TABLE 24: PACKAGING MATERIAL (IN MILLION PACK UNITS)
- TABLE 25: CONTAINER TYPE (IN MILLION PACK UNITS)
- TABLE 26: CLOSURE TYPE (IN MILLION PACK UNITS)
- TABLE 27: OUTER TYPE (IN MILLION PACK UNITS)
- TABLE 28: EXCHANGE RATES: (US$-NKR), 2011-2021
- TABLE 29: GDP PER CAPITA (NKR)
- TABLE 30: POPULATION
- TABLE 31: CONSUMER PRICE INDEX
- TABLE 32: AGE PROFILE (MILLIONS OF PERSONS)
- List of Figures
- FIGURE 1: VALUE SHARE OF NORWAY IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021
- FIGURE 2: NORWAY COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE
- FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021
- FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS - NORWAY COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021
- FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE NORWEGIAN PREPARED MEALS SECTOR, 2015-2016
- FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021
- FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS - NORWAY COMPARED TO THE GLOBAL AND WESTERN EUROPE, 2016
- FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021
- FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021
- FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
- FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021
- FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021
- FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
- FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021
- FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021
- FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
- FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016
- FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016
- FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016
- FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016
- FIGURE 21: LEADING BRANDS IN THE NORWEGIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016
- FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016
- FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016
- FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016
- FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016
- FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016)
- FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021
- FIGURE 32: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016
- FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021
- FIGURE 34: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016
- FIGURE 35: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021
- FIGURE 36: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016
- FIGURE 37: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021
- FIGURE 38: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016
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