A large working population, increase in urbanization rate and rise in disposable income is aiding the growth of the Meat sector in Hungary. The sector is led by the Chilled Raw Packaged Meat - Processed market in both value and volume terms, while the Ambient Meat market is forecast to register fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in Hungary. Gallicoop and Kaiser are the leading brands in the sector. Rigid Plastics is the most popular packaging material used for packaging of meat products.
GlobalData’s Country Profile report on the Meat sector in Hungary provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2011-2021
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Of the seven markets analyzed, Chilled Raw Packaged Meat - Processed is the largest in both value and volume terms
Hypermarkets & Supermarkets is the leading distribution channel in the sector, followed by Food & Drinks Specialists and Convenience Stores
Galicoop Turkey Processing Ltd. is the leading player in the sector in both value and volume terms
Rigid Plastics is the preferred packaging material used in the sector
Though private label products account for low market share in the sector, they recorded faster growth than brands during 2011-2016.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.