Market Research Logo

Country Profile: Ice cream in Romania

Country Profile: Ice cream in Romania

Summary

The Romanian ice cream sector is led by the ‘impulse ice cream - single serve’ category in both value and volume terms. Take-home and bulk ice cream category is also expected to register the fastest value and volume growth during 2017-2022. Convenience stores is the leading channel for distribution of ice cream in the country. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics. Betty Ice, Top Gel and Amicii are the leading brands in the Romanian ice cream sector.

GlobalData’s Country Profile report on the Ice cream sector in Romanian provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands and private labels in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, convenience stores, dollar stores, variety stores & general merchandise retailers, and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid metal and others; pack type data for: box, film, tub, wrapper and bag/sachet.
Scope
  • The ‘impulse ice cream - single serve’ category is expected to gain value share during 2017-2022
  • Per capita consumption of ‘impulse ice cream - single serve’ is higher when compared to other ice cream products in Romania
  • Betty Ice and Nirvana are the leading brands in the ‘take-home and bulk ice cream‘ category
  • The top three brands in the ‘take-home and bulk ice cream’ category accounted for 51.2% value share in 2017
  • Bag/sachet the most commonly used pack type in the Romanian ice cream sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Romania in the global and regional context
Romania in the global and Eastern Europe ice cream sector
Romania compared to other leading countries in Eastern Europe
Per capita consumption and expenditure - Romania compared to Eastern Europe and global levels
Sector analysis - ice cream
Country snapshot - ice cream sector in Romania
Value and volume analysis - ice cream sector in Romania
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: artisanal ice cream
Category analysis: impulse ice cream - single serve
Segment analysis (in value terms): impulse ice cream - single serve
Segment analysis (in volume terms): impulse ice cream - single serve
Category analysis: take-home and bulk ice cream
Segment analysis (in value terms): take-home and bulk ice cream
Segment analysis (in volume terms): take-home and bulk ice cream
Distribution analysis
Distribution channel share analysis: ice cream
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value and volume categories
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in kg), 2017
Impulse ice cream - single serve - value analysis by segment, 2012-2022
Impulse ice cream - single serve - volume analysis by segment, 2012-2022
Take-home and bulk ice cream - value analysis by segment, 2012-2022
Take-home and bulk ice cream - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Performance overview (score: 1-100)
Category value and volume data, by segment
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Ice cream sales distribution in Romania - by category, 2017
Brand share (in value and volume terms) in the ice cream sector, 2017
Brand share (in value and volume terms) in the ice cream sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Household consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
List of Figures
Value and volume share of Romania in the global and Eastern Europe ice cream sector, 2017-2022
Romania compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Romania, Eastern Europe, and global, 2012-2022
PCE comparison - Romania, Eastern Europe, and global, 2012-2022
Market size and growth analysis by value and volume, ice cream sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, ‘artisanal ice cream’ category, 2012-2022
Market size and growth analysis by value and volume, ‘impulse ice cream - single serve’ category, 2012-2022
Market size and growth analysis by value and volume, ‘take-home and bulk ice cream’ category, 2012-2022
Share of key distribution channels, 2017 - ice cream
Key distribution channel share by category, 2017
Leading brands (in value and volume terms) in the ice cream sector, 2017
Leading brands (in value and volume terms) by category in the ice cream sector, 2017
Category-wise consolidation/fragmentation (in value terms) - ice cream, 2017
Key pack materials in the Romanian ice cream sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Romanian ice cream sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Romanian ice cream sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer typed in the Romanian ice cream sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Household consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Romania compared to Eastern Europe and the world

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report