Danish Confectionery sector accounted for a volume share of 0.55% of the global market and 1.99% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 2.3% during 2016-2021. Agrowing economy coupled with higher disposable income is enabling Danish consumers to spend more on indulgent treats more frequently, which is driving the consumption of Confectionery products. Per capita consumption stood at 12.2kg when compared to the global and Western Europe levels of 2.46kg and 8.6kg, respectively in 2016.
Chocolate market was the largest by value sales in 2016. Furthermore, it is expected to grow the fastest at a CAGR of 3% compared to Sugar Confectionery and Gum.Hypermarkets & Supermarkets leads the distribution channel in the Danish Confectionery sector, accounting for a total value share of 50.6%. It was followed by Convenience Stores, Food & Drinks Specialists and Vending machines. Flexible Packaging is the most commonly used package material in the Danish Confectionery sector. In 2016, it accounted for a share of 79.96%, followed by Paper & Board and Rigid Plastics.
Top five brands in the Danish Confectionery sector accounted for 37.5% value share with Toms accounting for a leading share of 12.2% in 2016. Further, Private labels accounted for 4.2% value share in the same year.
The report Country Profile: Confectionery Sector in Denmark, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Toms International, Haribo GmbH & Co. KG, CloettaAb, Mondelez International, Inc, Ferrero, Perfetti Van MelleSpA, Carletti A/S, CloettaAb, Alfred Ritter GmbH & Co. KG., Elvirasminde As, Mars, Incorporated, ChocoladefabrikenLindt&Sprüngli AG
Per capita consumption in Danish Confectionery market was higher compared to global and Western Europe levels in 2016.
Of the three markets, Chocolate was the largest market in Danish Confectionery sector in 2016.
Hypermarkets & Supermarkets was the leading distribution channel in the Danish Confectionery sector, followed by Convenience Stores, Food & Drinks Specialists and Vending machines in 2016.
Toms was the leading brand in Danish Confectionery sector.
Flexible Packaging is the most commonly used package material in the Danish Confectionery sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.