Consumer Concerns and Brand Expectations - COVID-19 Consumer Survey Insights - Week 5

Consumer Concerns and Brand Expectations - COVID-19 Consumer Survey Insights - Week 5

Summary

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report focuses on changing levels of concern in relation to the pandemic, and how brands can most effectively allay such concerns and remain positively engaged with consumers during this challenging time.

Scope

• Consumers are reliant on brands to provide health-related support to individuals and the community during the outbreak.
• Despite widespread retail closures and stalled marketing efforts, consumers express a desire for continued brand communication throughout the pandemic.
• Young consumers are most inclined to hold brands to a higher standard with regards to helping individuals and the community.

• Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.